Author: Emőke Magyari

I’m a ‘Celebrity’… Get me Out of the Spam Folder!

By Emőke MagyariDeliverability, Email OptimizationDeliverability, Email Optimization

Spam placement. What does it actually mean for you as a marketer? What does it mean for your subscribers? Is there a way out? First of all, let’s see what we are dealing with here: Your spam placement rate is calculated as the number of emails delivered to the spam folder out of total emails […]

To Reply or No-Reply, That is the Question

By Emőke MagyariEmail DataEmail Data

You might be asking yourself, “what is the reply rate and why should I care”. Well, as opposed to open and click rate, reply rate tracks how many recipients were interested enough to actually write you back and respond to your email. From a mailbox providers perspective, a reply to an email message is a strong […]

Social media & sharing icons powered by UltimatelySocial