Author: Guy Hanson

Towards LGPD and Beyond – Getting Delivered

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty […]

Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent […]

10 Great Reasons to Spend More on Your Email Program!

Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or “one of the most important” marketing channels: But there’s also a catch. In Direct Marketing Association (UK)’s latest Marketer Email Tracker report, 42 percent of respondents said their biggest challenge is […]

GDPR: One Year Later & Email is in Good Shape!

A year ago, and email in Europe was in turmoil. The May 25th deadline for the new General Data Protection Regulations (GDPR) had finally arrived, and many email programs were frantically trying to get out their privacy policy updates, or their re-permissioning emails (or both!) in time. Overwhelmed by volume, many consumers simply chose to […]

Social media & sharing icons powered by UltimatelySocial