Oops! How to Deal with Common Email Marketing Mistakes
It’s inevitable that an email mistake will happen. Here’s how to navigate it.
The post Oops! How to Deal with Common Email Marketing Mistakes appeared first on Campaign Monitor.
Ghosts of Holidays Past: What to Watch out for This Year
Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber […]
New Webinar: The Email Marketer’s Holiday Survival Checklist
We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also […]
16 Tips for Writing An Email People Will Actually Read And Reply To
Learn how to write emails that will be opened, read, re-read, and replied to.
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Improve Customer Quality With Effective Email Lead Scoring
Here are 5 ways to slice your data for an effective email lead scoring system.
The post Improve Customer Quality With Effective Email Lead Scoring appeared first on Campaign Monitor.
Remember the Little Things this Holiday Season
Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and […]
Halloween Email Marketing Campaigns: 6 Tricks to Treat Your Subscribers
Just in time for Halloween, we’ve got 6 email examples and best practices.
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