Category: customer journey

How to Create Buyer Personas for Email Marketing

By Campaign Monitorcustomer journey, demographics, Email Marketing, personalization, segmentation

This blog covers why and how to create a buyer persona for email marketing.

The post How to Create Buyer Personas for Email Marketing appeared first on Campaign Monitor.

How Email Automation Can Support A Seamless Cross-Channel Customer Journey

By Campaign Monitorautomation, chamber of commerce, customer journey, email automation, email customer journey, Email Marketing, guest post, megan wright

Providing helpful information at the right time strengthens the customer journey.

The post How Email Automation Can Support A Seamless Cross-Channel Customer Journey appeared first on Campaign Monitor.

Why You Should Bootstrap Your Ecommerce Business: Tales From A Battle-Tested Founder

By Adii Pienaarclv, customer journey, customer lifetime value, Ecommerce, ecommerce brand, ecommerce example, funding, investment, marketing channel, subscription, subscription model

Get a glimpse behind the mind of CustomMade and ButcherBox.

The post Why You Should Bootstrap Your Ecommerce Business: Tales From A Battle-Tested Founder appeared first on Campaign Monitor.

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