Category: deliverability algorithms

Fact: Engagement Impacts Deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And […]

End the Year Strong with New Updates from Validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and […]

Send It: How Email Deliverability Performance is Measured

There are many elements that impact your deliverability—simply knowing what metrics those are isn’t enough. In order to have the confidence to Send It, you need advanced visibility into how you are really performing and insight into problems that many email marketers miss. Today, let’s focus on two data sources—CoreSeeds and SmartSeeds—specifically designed to show you deeper insight into […]

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