Ecommerce Trends to Watch in 2020

Did you know the first item ever ordered on Amazon was a book in 1995? The industry has come a long way from that purchase, and there’s no looking back for online retailers.

At the end of 2019, total retail ecommerce sales amounted to $3.53 trillion worldwide, and the revenues are predicted to grow to $6.54 trillion by 2022. As a whole, ecommerce has revolutionized the way consumers shop and continues to evolve to meet the needs of online habits.

When it comes to new trends—whether it’s communication, customization, or integrations—you need to focus on a direction that’ll benefit your customer. Trends will come and go, but it’s important to understand what your customers need to enhance their experience. Read on to discover a few of the big ecommerce trends in 2020 that online entrepreneurs need to be aware of.

What are ecommerce trends?

Ecommerce trends are technology, enhancements, or marketing tactics used by online stores to improve the user experience for customers. The buying experience can be enhanced through speed, ease of use, visibility, and more, so customers become loyal to your brand and continue converting. Online retailers embracing ecommerce trends can expect to see big returns in 2020, as it’s predicted that there’ll be over 2.14 billion online shoppers by 2021.

While small business ecommerce stores may not have the time or resources dedicated to ecommerce enhancements, it’s important to choose the trends that’ll best suit your targeted audience and not get caught up in the hype of marketing fads.

Why should online retailers follow trends?

As ecommerce continues to grow, the industry is becoming increasingly competitive. To stay ahead of your competition, ecommerce trends need to be monitored and taken advantage of to ensure you’re looking toward the future. It’s estimated that 95% of purchases will be made online by 2040 and trends will continue to evolve quickly to keep up with consumer demand.

No matter if you’re running a mature ecommerce shop or beginning startup, ecommerce shops and startups need to continue adopting emerging marketing trends because relevancy is a priority. In the industry, you could be in one day and out the next. You need to constantly be aware of the changes occurring in order to keep your products or services in front of customers’ eyes and drive your ecommerce store forward.

8 top ecommerce trends in 2020 digital marketers should know

Understanding your customers’ behaviors is the most important factor when considering upcoming trends. What they buy, how they shop, and what marketing tactics they respond to are all deciding factors in what future trends you should invest in. Are you ready to dive into the future of ecommerce? Let’s take a look at the top ecommerce trends in 2020.

1. Personalized email campaigns

Personalization was big in 2019, but it’s a necessity in 2020, as more consumers want to feel personal connections with brands. Who can blame them? Between targeted social media ads and remarketing campaigns, we’re all looking for something genuine.

According to Juniper Research, personalized email campaigns drive 18 times more revenue than traditional mass emails. Even more promising is that email remains the most effective digital marketing tactic. The great thing about personalized email campaigns is that they can all be automated with a click of a button, meaning less work and more rewards for ecommerce shops.

How can you customize your emails? Consider the following:

  • Segment your subscribers based on location, gender, purchase history, and more.
  • Personalize your copy and subject lines with the first name of your customer.
  • Utilize unique images and products based on past activity.
  • Send transactional emails after each action like order confirmation, shipping confirmation, password reset, and abandoned cart notification emails.
  • Customize based on customer behavior on your website.

Beardbrand sends personalized abandoned cart emails.

Source: Really Good Emails

2. User-generated content

Did you know that 79% of consumers agree that their purchasing decisions are influenced by user-generated content? How many times have you looked at reviews until purchasing a product online? User-generated content acts as a recommendation or testimonial from a friend, which makes your brand seem more trusting and credible in the eyes of a new consumer. Additionally, user-generated content creates a community of brand advocates which increases your engagement rates. For your ecommerce store, consider utilizing social media content, reviews, live streaming/videos, and case studies to amplify your products on your website and digital communications.

3. Shopping on social media

In 2020, social media is a lot more than shares, likes, and dog photos—these platforms are turning into mini search engines for online shopping. Fifty-five percent of online shoppers have bought a product through a brand’s social post. The good news for ecommerce shops is that many social platforms are making it easy for stores to sell through embedded links, clickable products in posts, and paid advertising. To help implement this trend and encourage additional shopping touchpoints, ecommerce stores should include their social media links throughout their website and email communications.

 J.Crew uses Instagram to sell products.

Source: J.Crew, Instagram

4. Flexible payments

If your store has more expensive products, your conversion rate might be lower because consumers view higher price tags as a risky investment. However, the new ecommerce trend in 2020 includes offering flexible payment options like Final, Affirm, and Afterpay—and probably more to come.

These services break larger payments into smaller ones for a few months, thus increasing conversion rates since the payments are more manageable. Overall, flexible payments help improve the buyer experience, as you’re catering to their needs.

5. Mobile device usage

As mobile transactions increase, you need to make sure your ecommerce store can handle the orders. Many ecommerce shops are moving towards pay-per-click advertising. This can be a huge investment but can result in big returns when done correctly.

Besides advertising, ecommerce stores need to:

  • Ensure their website is responsive to fit any screen size or device type.
  • Create email communications that are mobile-friendly and responsive to email service providers.
  • Develop an Android and iOS app for a better shopping experience.

Chewy uses pay-per-click advertising and app for a shopping experience.

Source: Google

6. Environmental consumerism

As the millennial generation paves the way for greener consumerism habits, ecommerce brands will need to take note of this 2020 trend and implement more sustainable business practices.

In 2018 alone, 50% of digital consumers said that environmental concerns impacted their purchasing decisions. Consumers feel more responsible for the planet, so, in turn, they expect ecommerce shops to cater to their eco-friendly demands.

Online retailers can become more sustainable by sourcing products from fair-trade organizations, using recycled packaging materials, and sending emails instead of direct mail.

7. Artificial intelligence

By 2020, global retailers will spend $7.3 billion on artificial intelligence, which is a $2 billion increase from 2018. AI helps ecommerce shops target customers and personalize their entire customer experience, which enhances the brand’s competitive advantage. AI can help ecommerce marketing by:

  • Curating and generating content that’s relevant to the user based on their history.
  • Delivering digital advertising to the right customers based on big data.
  • Answering customer questions and anticipating concerns via chatbot.

8. Augmented reality

If you’re looking to provide a premier buying experience, investing in augmented reality (AR) is a powerful ecommerce trend in 2020. For the longest time, consumers were apprehensive about purchasing products online because of their inability to see the product firsthand.

However, AR bridges that gap and allows consumers to visualize products in a more realistic setting. Some ecommerce retailers have already taken advantage of this technology, thus giving their customers an enhanced personalized experience and a competitive advantage.

Wrap up

As technology continues to advance and change with consumer behavior, it’s important to look out for ecommerce trends in 2020. However, trends come and go, and it’s equally crucial to understand which trends will benefit your customers and business before you invest money.

After all, the end goal of adopting ecommerce trends is that you have the opportunity to build a long-lasting relationship with your customers. The right ecommerce trend has the potential to impact customer experience and result in more conversions for your brand to grow.

Now you’re ready to adopt new ecommerce trends in 2020.

Now that you have a handle on the top ecommerce trends in 2020, it’s time to figure out which methods would work best for your ecommerce business.

CM Commerce offers you a way to grow your brand with automated email marketing. Sign up for free today!

The post Ecommerce Trends to Watch in 2020 appeared first on Campaign Monitor.

Building Social Proof and User-Generated Content: How Email Can Help

While people use digital devices to browse and shop online, using their phones to make purchases, the online experience hasn’t completely changed how people shop. In fact, people still look to their friends, families, and others for validation before they buy.

That’s why social proof has become so critical for ecommerce marketing. It’s that little voice that says to would-be customers, “Yes, this is a solid purchase, and you can be confident you’re making the right choice.”

And because buyers now expect ecommerce businesses to provide social proof, 78% say they trust online reviews as much as personal recommendations.

But it’s not just the reviews that matter: The timeliness of reviews impacts customers’ buying decisions, too.

The same research mentioned above found that 40% of buyers were typically interested in the latest reviews, those written within the past two weeks. In comparison, only 18% of buyers said the same thing the year before.

Why your business needs social proof

The expectation for social proof puts pressure on your marketing team to quickly gather user-generated reviews and keep them coming, even if a business is just starting out.

“The word-of-mouth concept isn’t dead—it has simply adapted to the change in how businesses and shoppers operate,” writes Superior Lighting owner Zev Herman. “Think about it: Consumers still value what other people have to say about businesses, products, and other people. What’s changed is how people get that information.”

The data backs up that logic and illustrates the value of social proof to your bottom line. An analysis of 200,000 ecommerce sites and 163 million orders across all industries finds that visitors who look at user-generated content convert 161% more than people who don’t.

Increasingly, email marketing tools can help businesses create campaigns to engage customers and gather social proof. Email is an optimal way to reach a large swath of your community and encourage social proof that will help drive conversion for your ecommerce site.

But how do you actually get customers to leave reviews? Email marketing.

Read on to discover our best strategies for connecting with customers to convert even more.

Social proof strategies

Here are five strategies that use email to reach your existing customers and persuade them to become authentic brand advocates.

1. Target your most likely UGC contributors.

Although you want reviews from as many customers as possible, to get the ball rolling, you should target your most engaged customers. There are a couple of reasons for this.

First, customers with two or more purchases and who have shown a willingness to interact with your brand will be more likely to write positive reviews. But more importantly, they will be able to provide informed details about your products.

Finally, because they’re already repeat customers, they have shown a level of trust in your business that will come through in what they share.

That’s the approach taken by TradeGecko. Notice how its email succinctly requests honest feedback. The company encourages reviews by promising to improve based on the feedback given.

 TradeGecko customer review request

It’s an honest request and your customers will understand. If they don’t want to leave a review, they’ll simply delete the email and ignore the request but you’d be surprised how far a simple request can get you.

2. Seeing is believing, so use photos and videos.

With reviews, details and depth matter. This is especially true for images and videos. By seeing the quality of a product from real people, would-be buyers are more likely to trust the legitimacy of your products.

Don’t forget to make sharing easy for customers, particularly on social media channels where your customers engage.

Bellroy, an Australian maker of bags and accessories, uses email to encourage its customers to share how they use the company’s products with the hashtag #mybellroy.

Besides a direct email campaign to solicit reviews and encourage social shares, Bellroy also ends its messaging with a reminder to share.

Bellroy user review email template

Bellroy has been successful in getting ordinary customers to join in, discussing how they use the company’s products, as these Instagram examples show.

Bellroy Instagram user generated content

Bellroy Instagram user generated content

It’s also been successful in encouraging influencers to provide content. This compilation of video reviews by bag reviewer Chase Reeves garnered more than 20,000 views on the Bellroy Instagram feed.

You’ve probably read from thought leaders that celebrity reviews and testimonials are necessary to gain viral traction. But most startups and small businesses won’t have the marketing spend to pay for that type of endorsement.

That’s why reaching out to influencers with expertise in your industry often works just as well. But remember, some influencers charge for reviews or product placements and your customers won’t be impressed if you’ve bought praise. You’re better off getting honest, unsolicited reviews.

3. Seek updates from customers in order to add authenticity.

Consider reaching out to current customers who have left positive reviews. A second interview or an update can work really well, especially when a new version or upgrade comes along.

This tactic is an easy way to capitalize on authentic content from happy customers. Plus, the reviews seem even more legitimate if the same people return to add more comments.

What’s more, buyers like to see recent reviews of the products they’re considering. An update to an existing review gives it new legs with your prospective customers.

4. Encourage depth in customer product reviews.

Even though images and video are extremely valuable, it’s still important to encourage reviewers to share specific details in written reviews. That type of information makes a review relatable and valuable.

You use promotional marketing to announce new products, while customer reviews can advertise what’s already on your site.

This is why some businesses use the approach of asking first that a customer simply rate a product, say on a five-star scale. That’s a low hurdle. A business might then follow up with an email seeking a full-scale review.

Or in the case of Airbnb, the company uses a brief email asking for a rating and then explains in the messaging that the customer also will have the opportunity to add both private and public reviews.

Airbnb customer review email

You can test different techniques with your customers to see what works best. Ultimately, you want those deeper reviews because they help your would-be buyers make purchase decisions.

Plus, more in-depth customer feedback will help with SEO when search engines rank your site based on searches for terms like “product review” or “customer testimonial.”

5. With social proof, more is better.

One thing has definitely proved true about social proof: More is better. When visitors see how popular something is, they want to try it, too.

A product with more social proof tends to drive more SEO and in turn tends to drive more conversions.

It’s easy to see why, given that research shows that across all age categories, consumers expect an average of 112 reviews per product, with the 18- to 24-year-old demographic expecting the most (at 203 reviews).

Given that you need both quality and quantity when it comes to customer-generated content, consider an email campaign that incentivizes customers who provide reviews.

You also could use an incentive that gives your reviewer clout. That’s what TripAdvisor does with reviewer status badges.

TripAdvisor Instagram user generated content

The more traditional discount off a future purchase or some type of VIP membership benefit is also a way to drive reviews and UGC.

But you could also consider a sweepstakes strategy like that used by Macy’s, which offers its reviewers the chance at a $1,000 gift card.

Macy’s discount offer email

Again, you might want to test a few variations in your campaign to see the type of incentive that best engages your target audience. It might not be a discount or cash incentive, but rather access to some type of expertise your company can provide.

Be creative and also think about how your customers might discuss what you do for them—yet more valuable social proof.

Wrap up

Now you’re ready to jump in and start seeking UGC that can help drive conversion for your ecommerce business.

But before you start testing email campaigns to encourage reviews and other social shares, let’s consider for a moment those negative reviews you’re also likely to acquire along the way.

In the end, a smattering of so-so and even negative reviews adds legitimacy to your use of customer content. It’s really rare for everyone to like everything about a brand and its products.

That said, be sure that you are continuing to interact with your customers through a review feedback mechanism, whether the reviews are good or bad.

Find additional tips about managing your brand’s online reviews in this related post.

Don’t forget as well that the reviews aren’t just a way for your business to drive purchases. They also give you a mechanism for gathering valuable feedback—directly from your customers—that you can use to improve products and services.

Now, here’s a reminder of our five tips for growing customer reviews:

  • Target your most likely contributors.
  • Encourage sharing of photos and videos.
  • Ask for updates to keep reviews fresh.
  • Seek depth in customer product reviews to drive trust.
  • Consider incentives to gain reviews quickly.

From welcome emails to re-engagement campaigns and beyond, we seamlessly integrate with your ecommerce platforms—BigCommerce, Shopify, and WooCommerce—so you’ll have all the features you need to exceed your goals.

CM Commerce features:

  • Pre-made conversion campaigns to recover revenue from abandoned carts
  • Follow-up segmented and personalized emails for cross-selling
  • Product reviews that spotlight your happy customers and build trust (and sales)
  • Automated feedback to increase repeat revenue
  • Ready-to-go receipt templates or custom versions, coupons, and rewards with your branding

Try CM Commerce today for free.

The post Building Social Proof and User-Generated Content: How Email Can Help appeared first on Campaign Monitor.

How to Use BOGO Promotions Effectively for Ecommerce

Discounts, offers and coupons are a key part of ecommerce promotions, and they’re a good way to increase engagement and conversion rates from marketing campaigns. 

These sales tactics make it easy to incentivize hesitant shoppers to make a purchase. And they can encourage past purchasers to remain loyal and spend more, over time, as repeat buyers.

Luckily, ecommerce companies can work with email platforms, helping marketers automate offers with autoresponders and other advanced functionality.

But not all discounts and offers are successful or profitable—and not all are created and executed equally.

Each targeted demographic has its own needs, meaning small businesses need to experiment with offers and find both the discount frequency and the timing that does not give away too much too often.

According to Campaign Monitor original research, millennials prefer to hear from brands via email while Gen Z prefer social media. However, both millennials and Gen Z find overly promotional materials annoying and actually prefer to receive emails from brands a couple times a week.

Still, this doesn’t mean you should never send promotions, as 68% of millennials say promotional emails affect their purchase decisions at least occasionally, compared with 63% for ads on social media networks and on news and entertainment websites, and 56% for promotional text messages.

Promotional emails edge out other digital mediums in their purchase decisions, so just send smart promotions at intentional times.

And that’s not just for millennials: Gen Z is becoming a massive buying power, and our original research suggests most Gen Zers have purchased something as a direct result of email.

Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales.

However, the smartest brands are selective about how they distribute ecommerce coupons and offers.

Look at this example joint offer from Chipotle and the dating app Hinge. Instead of slashing prices, it shares an exclusive “buy one, get one free” discount with targeted consumers who fit the audience profile of the two brands—and they put a positive spin into the messaging.

Chipotle and Hinge BOGO Deal email example

Source: Really Good Emails

This original approach not only appeals to two different audiences (Hinge’s and Chipotle’s), but it also reinforces each brand in a fun way.

This article will empower you to develop a smart ecommerce strategy. Read on to learn about the following:

  • Why being too reliant on discounts can hurt profits
  • How the “free” in BOGO is better than a discount
  • Why “buy one, get one free” has strong conversion
  • How to leverage advanced functions of your ecommerce marketing platform
  • The value of customizing BOGO offers
  • How BOGO can help move dormant inventory

Sales promotions can stimulate sales, but don’t overdo it because it can hurt profits.

Marketing initiatives that are too reliant on discounts can create two situations that are less than ideal over the long term.

First, you can make your customers overly dependent on discounts.

You might unintentionally condition them into thinking another discount or offer is right around the corner, so they never buy anything at full price and always wait for a promotion, delaying the purchase and your revenue right along with it.

Additionally, because they get discounts so often, customers are more likely to ignore individual campaigns, which will lower your overall marketing engagement.

But most importantly, too much discounting can erode gross profit margins.

A recent CM Commerce survey that included more than 500 responses from ecommerce businesses showed that 27% of respondents had a gross profit margin of 25% or less.

When you run a 10% discount, for example, you might end up making sales, but the profit is nonexistent.

Our survey data also showed that 21% of respondents did not know their average gross profit margins, which means 1 in 5 small businesses are using discounts and running promotions that could be losing them money.

How a BOGO deal can be better than discounts.

When Dan Ariely, professor of psychology and behavioral economics at Duke University, published his book, Predictably Irrational, in 2008, he stunned many marketers with his research into the psychology of money.

He found that consumers would pick the free option over the discounted option, even if the discounted option had a greater absolute value.

“Zero/free is a source of irrational excitement; it’s called the ‘zero price effect,’” writes consumer psychologist Paul Marsden for Brand Genetics.

Consumers will trade up and pay more just to be able to get a free gift or bonus, such as free shipping. And they’ll wait in line for absurdly long times or go to extraordinarily long lengths to get something for free… Free is the most valuable word in marketing.

How can you then use the “psychology of free” in your promotional activities and discounting strategy?

Try BOGO promotions. They’re great at sparking interest in new products, driving sales on dormant inventory, and introducing sample versions of items that are sold by subscription.

Shoemaker Reebok uses it to help sell items it has the inventory for and where its user base is likely to need more than one product. In this example, Reebok is targeting activewear buyers who exercise more than a day or two a week.

Reebok BOGO promotion email example: This image features a woman jumping in the air.

Source: Become a Coupon Queen

Our customer data at Conversio, (now CM Commerce) had shown that BOGO promotions converted better than other discounts, so engagement rates saw a boost. However, a variety of promotional efforts are worth testing to find out what works best for your buyers.

With BOGO promotions, however, there are two other benefits: They help you clear out specific inventory, improving your cash flow, and they are generally more profitable too.

Take this example: Say product A sells for $10 and has a $2.50 cost. If you sell it for a 50% discount, you end up with $2.50 in profit.

Now instead of a 50% discount, the promotion is to buy one of product A and get another for free. The sale value is $10 and the total cost is $5, leaving $5 in profit, doubling the profit compared with the 50% discount promotion.

In some cases, you can profit even more. By giving away a specific product in a BOGO offer, you can move some of your older stock that you have been struggling to sell otherwise. Get cash for slow-moving stock and reinvest it into the business.

Find an email ecommerce platform that provides BOGO features.

You can quickly build a “buy one, get one free” promotion and include it in any email you send from CM Commerce.

Here are some ways you can take your BOGO offers to the next level for conversion, as well as a video outlining the built-in features on CM Commerce.

Customize the “free” or discounted quantities in BOGO combo.

Specify both the buy and get quantities in your desired combination, such as “Buy 8, Get 2 Free.” If you don’t want to give away anything for free, you can issue a discount instead, such as “Buy One, Get Another One 50% Off.”

Another tactic: Seasonal offers can focus on a buyer’s proclivity for giving to others. This is an excellent example from Chronicle Books during the holiday shopping season. Essentially, this is a “Buy One, We’ll Give to Others on Your Behalf” offer.

Chronicle Books BOGO Promotion Email example

Source: Really Good Emails

Make sure your BOGO promotion is efficient for your customers.

Enable the setting to let the discount coupon auto-apply when your customer clicks through the email. Less work for your customers means a higher conversion rate.

Remember: BOGO works best with products that shoppers can easily use together. If two of the same thing offers little utility, few shoppers may consider your BOGO offer a worthy incentive.

Layer customer segmentation in your BOGO deal.

Use our advanced custom segmentation to isolate your campaigns based on which products a customer has purchased, and then send the BOGO offer only to those who are likely to take you up on it.

This works especially well for products that need to be replenished or bought regularly.

It can also work well if you structure an offer as a free gift. For brands that are wary of decreasing their prices, free gifts with purchase are another way to motivate customers to spend more.

For some shoppers, the offer of a free gift is also an unexpected and pleasant surprise. Here’s an example from Rifle Paper Co.

Rifle Paper BOGO Promotion Email Examples

Source: Really Good Emails

Use a time constraint in your favor.

The Rifle Paper Co. example above leads with the words “last chance.” Create some urgency with your BOGO promotion and set an expiration date on the email offer and coupon code.

You can resend your newsletter to those customers who didn’t engage with your BOGO promotional email.

When using the BOGO block in your email newsletters in CM Commerce, you can specify the name of the discount coupon to use. It makes tracking simpler for individual BOGO campaigns.

Wrap up

Successful retailers bolster their bottom lines using multiple channels.

Knowing that their customer base will include shoppers who happily pay full price and others who eagerly wait for a new coupon, smart brands deliver special deals to different segments of their contact lists to encourage everyone to complete their next purchase.

BOGO is an excellent option to use in your conversion mix. But remember:

  • Don’t overdo the discounts, because it can hurt profits.
  • “Free” is better than a discount—and one of the most psychologically effective marketing tactics.
  • You can customize many BOGO offers in CM Commerce.
  • Autoresponders and auto-apply functions for coupons will reduce steps for your customers.
  • Segment, retarget, and segment some more.
  • Deadlines and “last chance” time constraints can help incentivize sales sooner rather than later.

From welcome emails to re-engagement campaigns and beyond, we seamlessly integrate with your ecommerce platforms—Shopify, WooCommerce, and BigCommerce—so you’ll have all the features you need to exceed your goals.

CM Commerce features:

  • Pre-made conversion campaigns to recover revenue from abandoned carts
  • Follow-up segmented and personalized emails for cross-selling
  • Product reviews that spotlight your happy customers and build trust (and sales)
  • Automated feedback to increase repeat revenue
  • Ready-to-go templates or custom versions, coupons, and rewards with your branding

Try CM Commerce today for free.

The post How to Use BOGO Promotions Effectively for Ecommerce appeared first on Campaign Monitor.

Announcing a New Addition to the Campaign Monitor Family: CM Commerce

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in delightful and simple ways—to do more with less and make it easy for marketers to engage with their customers.

Today, we’re thrilled to announce that we’ve acquired an ecommerce marketing automation tool, Conversio, and have brought them into the Campaign Monitor family to deliver an all new product: CM Commerce.

Combining Conversio’s industry leading solution with Campaign Monitor’s team and community will make it easier than ever for growing businesses to connect with customers, and build a trustworthy ecommerce brand.

Establishing a successful ecommerce business is tough.

Retail, especially ecommerce, is one of the fastest-growing markets in the world—expected to reach over $4.9 trillion by 2021.

The problem is, it’s an incredibly crowded and competitive space. Many business owners struggle to find the time and resources to develop a plan that will differentiate their customer experience from the rest.

Even though entrepreneurs are ambitious and may know what they want to do from a marketing perspective, most tools are either too basic or require more time and resources than their team can afford.

CM Commerce takes the pain out of automation.

Our mission for CM Commerce is to make it quick and easy to automate key moments throughout a customer’s lifecycle, so that ecommerce businesses of any size can increase conversions, recover lost revenue and grow a brand that customers recognize and love.

Customer Aron Schoenfled, CEO at Cafe Joe states it perfectly:

The extensive capabilities of CM Commerce really make it an all-in-one solution. We were able to cut out all of the extra apps we needed for Shopify and our overall conversion rates increased from 3.1% to over 5%. Using Commerce’s powerful segmentation, our email open rates have also increased by 36%, compared to our Mailchimp account.

Seamlessly connect with leading ecommerce stores.

Ecommerce platforms are at the center of every growing retail business, and the heart of their marketing programs. These platforms contain all of the most important information about customers and are the underpinnings of how, when, and why brands should be engaging with each individual consumer.

CM Commerce provides deep integrations with Shopify, BigCommerce, and WooCommerce and makes it easy to segment customers by purchase, demographic, preference, and engagement data, and never send an irrelevant email again.

CM Commerce segmentation graphic

Take the stress out of marketing with pre-built recipes.

Getting started is half the battle when it comes to email marketing.

CM Commerce has a full library of pre-built recipes that make it super simple set up customized emails that welcome new customers, nudge people who abandoned their carts, upsell other products with personalized receipts, and target customers based on their preferences and behavior.

The templates are all set up and ready to go, so brands can set it, forget it, and trust that customers are receiving the right offers at exactly the right time.

CM Commerce graphic showing segments getting personalized automatons

Build brand trust with real customer reviews.

In addition to automated emails, CM Commerce provides a unique set of options to turn happy customers into the best form of advertising. A few simple steps make it easy for brands to immediately capture customer feedback, solicit reviews for recent purchases, and feature that social proof on their website to accelerate additional purchases.

CM Commerce customer reviews and social proof added into email

Wrap up

We’re incredibly excited about this new addition to the Campaign Monitor family. We hope you take some time to learn more about what CM Commerce brings to the table, and sign up for a free trial if you’re looking to take your ecommerce business to the next level.

The post Announcing a New Addition to the Campaign Monitor Family: CM Commerce appeared first on Campaign Monitor.