Improve the success of your email campaign with these email optimization strategies.
The post 8 Email Optimization Strategies Used by Well-Known Businesses appeared first on Campaign Monitor.
What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide […]
So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting […]
In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes. SPCA International: Mobilization One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than […]
Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber […]
Are you a heavy user of the Return Path Platform who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and hopefully give you an award! Validity is excited to announce our second annual Email Hero Awards recognizing this year’s top email marketers. There are a total nine awards up for grabs, not to mention the […]
The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both […]
The holidays are right around the corner, so you know what that means—you have to start getting gifts for everyone! It is often said around here that “feedback is a gift.” If that is the case, then spam complaints should be considered a gift as they are feedback from subscribers that something is turning them […]
Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and […]
It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and […]
