The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both […]
You can feel the Autumn chill and smell the pumpkin spice in the air, which for marketers means one thing: it’s time to start thinking about our 2020 marketing plans. Don’t miss our upcoming webinar with Demand Metric on September 10th, 2019 as we review the results from our second annual State of Email Marketing […]
As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities. You’ve crafted a killer subject line, a preheader call-to-action that no one could refuse, and triple checked your copy, links, […]
Though you might not see it in your inbox, there is a lot of bad email being sent every day. Last year alone saw over 600 billion emails from spammers. Faced with this wealth of illegitimate messages, mailbox providers rely on sender reputation to identify the “good” from the “bad,” when determining what email to […]
