12 Greatest Email Subject Lines for Sales and Conversions

Your email subject line can make or break the success of your email campaign. So, when it comes to crafting the best email subject lines for sales, it’s imperative that you take the time to get it right.

What makes a good email subject line for sales?

When sitting down to work on your subject lines for sales emails, you want to make sure you’re taking the time to make them the most effective you possibly can. To do this, you want to consider each of these subject line best practices:

  • Know your audience
  • Test your subject lines before sending them
  • Avoid using all caps—in fact, ditch title case altogether
  • Keep it short, sweet, and to the point
  • Personalization can help you stick out in a crowded inbox
  • Emojis are your friends when they’re used correctly, so don’t be afraid to incorporate them
  • Generate excitement and/or a sense of urgency to get readers to act now

12 email subject line examples for those in sales

The good news is that there’s no perfect email subject line for sales. That said, your creative team can let their creative juices flow and, as long as they test well with your subscribers, send them off to your readers.

If you’re finding yourself with a bit of writer’s block, don’t worry. We’ve compiled a list of 12 email subject line examples that’d be perfect for a sales email. Remember, these are just templates, so feel free to use and edit them to fit your brand’s needs and voice.

1. Have you tried {product/service/brand/location}?

A great place to start with an email subject line for a sales message is to ask your readers if they’ve tried anything from your brand in the past. The idea is to get your readers thinking, and, once they’re intrigued, they’ll click through to your message to see what your aim is.

Subject Line: Have You Tried Scanning Wines Yet?

 “Have you tried” subject line for sales emails

Source: Really Good Emails

2. A {benefit} for {reader}

As an email marketer, you know just how valuable an incentive can be to get a subscriber not only to open the email, but to click through to your website. Some of the best email subject lines for sales include an incentive, and there’s no easier formula than the benefit for the reader.

Incentives can come in any number of forms, including:

  • Special gift
  • Downloadable content
  • A percentage off their purchase and more

Subject Line: 15% off – Just for you.

Benefit to reader subject line for sales

Source: Really Good Emails

3. #Tips/tricks/ideas for {common pain point}

Consumers want more informational content and less promotional content, so what’s a sales email to do? You can easily turn a sales email into an informational one by providing industry tips and tricks to your readers.

Does that mean you can’t include a plug to subscribers to purchase something? Of course not! Just don’t allow it to be the primary focus of your message. For example, Eventbrite is using the following email to help their current clients remain active members of the community by not only encouraging them to create an event, but giving them tips on how to get started.

Subject Line: 3 Tips For Organizing Events on Eventbrite

Email subject lines for sales tips and tricks

Source: Really Good Emails

4. How much do you know about {topic/brand/product/service}? 🤔

Again, a sales email doesn’t have to focus on selling a product. This email from mattress brand Casper does a great job of intriguing the reader into opening the message and teases all sorts of information that’s good to know—especially if you’re struggling with sleep. Once subscribers are on the Casper website, they may be intrigued to check out the products that the brand has to offer to address the pain points covered in their informational content.

Subject Line: How much do you know about sleep?

“How much do you know” subject line for sales

Source: Really Good Emails

5. <Name>, we just added {product/service/tip} that you might enjoy

There’s no better way to catch your reader’s attention than by personalizing content to their specific needs. In fact, we found that personalized email subject lines are 26% more likely to be opened by subscribers. In this message from Netflix, they not only address the subscriber directly, but they show suggestions that are based on the reader’s recent viewing history.

Subject Line: Smiles Davis, we just added a TV show you might like

“we’ve just added” email subject line for sales

Source: Really Good Emails

6. ⏰ Don’t wait: Get {deal} off your {product/service/order}

In sales, time is money, so why not use your subject line for sales email to create a sense of urgency for your readers? Combine urgency with a good offer and you’re sure to see your engagement rates start to climb.

This example by Freshly works on several different levels. They creatively use an emoji to grab the reader’s attention, and the use of the clock instantly alerts the reader to the fact that this email is time sensitive. From there, the email subject line not only gives the reader an incentive to act now, but tells them that the sale’s only good for the pre-black Friday timeframe.

Subject Line: 🕰 You Can’t Wait: Get $60 Off Our Pre-Black Friday Sale

 “Get your deal” subject line for sales email

Source: Really Good Emails

7. <Name>’s year in review

A year in review may not seem like a good sales tactic at first; however, when done right, they can encourage your clients to remain active with your brand. These years in review show your clients that you’re paying attention to their activities and encourage them to remain engaged with a brand that cares about them and their activities.

Subject Line: Check out your 2017 Year in Review with PlayStation

Year in review email example

Source: Really Good Emails

8. <Name>, Welcome to {brand}

Your first impression with a new subscriber can make or break your relationship. When someone signs up for your email list, they expect to hear from you in some way. That’s why a good welcome email is absolutely crucial to include in your email marketing strategy. You want your new subscribers to know that you’re excited for them to join you, tell them a little more about your brand, and maybe even throw in an extra incentive to encourage them to click through to your website.

Subject Line: Smiles Davis, Welcome to Filmsupply!

Welcome email examples

Source: Really Good Emails

9. The newest {product/service} is here 🎉

When it comes to sales, you never want to sound gimmicky. However, excited and gimmicky are two very different things. Some of the best subject lines for sales emails are those that generate a sense of excitement amongst readers. Whether it’s some exciting industry news, a brand-new product or service that you’re offering, or a big upcoming sale, share the excitement with your readers. Adding in some festive emojis can help generate some “good vibes” as well, so don’t be afraid to incorporate some.


“Product is here” email subject line example

Source: Really Good Emails

10. We want to hear from you❗

Your subscribers want to know that you care about them and their opinions. Therefore, including customer feedback email in your strategy is an absolute must. The average response rate of an email survey falls around 24%, making it a valuable piece of content worth including in your arsenal. Approaching your customers for feedback shows that you care about them and their needs, so don’t be afraid to include a feedback email subject line in your sales email collection.

Subject Line: We want to hear from you! ✈

Feedback email subject line for sales

Source: Really Good Emails

11. Introducing {product/brand/service}

New products are exciting! Share the excitement with your followers by keeping things simple with your sales email subject line. Your consumers will be intrigued by the idea of you introducing something new and will be inclined to open your message and see what all the hype’s about.

Subject Line: Introducing Our Newest Juice: Blue Lemonade

Product introduction email subject line for sales

Source: Really Good Emails

12. {Competitor/brand/product} alternatives you’ll love

A little healthy competition can go a long way in promoting your product. However, you never want to play dirty. When it comes to “alternative” product informational emails, you want to keep things classy and professional. Talk about your process or product and how it differs from similar products on the market. Again, the idea’s to be informative, not salesy with these emails, so make it about weighing the pros and the cons instead of bashing other brands for what they lack.

Subject Line: 46/ A Dropbox alternative and a gravestone for your desk

Alternatives email subject line example

Source: Really Good Emails

Wrap up

When crafting your subject lines for sales emails, you have a little more wiggle room than you would other types of messages. However, that doesn’t mean you should throw caution to the wind. Make sure you keep these email subject line best practices in mind:

  • Know who your audience is
  • Test each subject line before sending
  • Avoid using all caps and title case altogether
  • Keep it short, sweet, and to the point
  • Personalization matters
  • Emojis are your friends
  • Get readers to act by generating excitement and/or a sense of urgency

Want to become a master email subject line writer? Check out our guide to becoming an email subject line superhero!

The post 12 Greatest Email Subject Lines for Sales and Conversions appeared first on Campaign Monitor.

36 Examples of Stunning Welcome Email Subject Lines

You created a beautiful landing page and put together an opt-in popup to grow your email list. You’re ready to see results from your email marketing efforts, but you aren’t seeing the new customer conversions that you thought you would.

Are you using welcome emails properly?

When it comes to converting new customers, you need to write stunning welcome email subject lines that make your subscribers want to know more. Just because they signed up for your email list, that doesn’t mean they’re ready to offer their loyalty.

Welcome emails allow people know why they want to work with your brand. They’re the first step in building a relationship with a potential customer, but only if your subscribers actually open them.

Why stunning welcome email subject lines are critical to your campaigns

Subject lines are critical. After your company name, they’re the first thing people read in their inbox, and most people don’t spend a lot of time trying to figure out if an email is relevant to them. That’s why you need stunning welcome email subject lines. Subject lines impact key metrics:

  • The subject line alone is the determining factor in whether 47% of people will read your email or not.
  • Nearly 70% of email recipients use the subject line to decide whether an email is spam.
  • People who receive emails with personalized subject lines are 22.2% more likely to open them.

The most common way to personalize welcome emails is to include your recipient’s first name in the subject line. This results in a higher open rate than welcome emails without a name.

Another way to increase open rates with welcome email subject lines is by optimizing their length. Open rates vary based on the number of words in an email subject line:

  • 0-5 words: 16%
  • 6-10 words: 21%
  • 11-15 words: 14%
  • 16-20 words: 12%
  • 21-25 words: 9%

While you may see different results—you should use A/B testing to see what works best for your email list—it’s clear that shorter email subject lines result in higher open rates. This means you can see higher conversion rates too.

3 ways to incorporate stunning welcome email subject lines into your next campaign

If you really want to see results from your campaign, you’ll need more than stunning welcome email subject lines. You’ll also need a welcome message that encourages your reader to take action.

1. Ask a question that inspires curiosity in your subscribers.

If someone has just signed up for your email list, there’s a good chance they’re at least a little bit curious about your company. A welcome email is a perfect opportunity to provide valuable insight into how your organization works. Open-ended questions spark interest in your content and give your reader something to think about.

A question can give your reader a moment to reflect rather than scrolling past your message.

Source: Really Good Emails

Subject line: Wondering how Havenly works?

Service-based companies can use welcome emails to get people started. You can include links to your FAQ or “how it works” page or include a video that describes how your services work. Whatever the content, you want a subject line that lets your readers know what to expect.

2. Use personalization to generate interest in your message.

Email personalization is a simple technique for improving open rates, and a welcome email is your first chance to make a good impression. It’s a good marketing practice to use opt-in forms that ask for a subscriber’s first name. This is one of the easiest ways to incorporate personalization in your email campaigns, and it can increase open rates.

Personalization is a key best practice for improving email performance.

Source: Really Good Emails

Subject line: Hi Smiles Davis! Welcome to HomeAway!

A welcome email is your chance to hype your brand. You really want people to open these emails if you want them to build a relationship with your company. Email personalization is the first step toward building that relationship.

3. Include an offer or discount to add value to your content.

Email coupons and discount codes not only increase your open rates, but they improve your conversions as well. If you want your welcome email to encourage people to purchase from you, a promotional offer may be just the trick you need. Including an expiration date can impart a sense of urgency to help close the deal.

Promotional offers show your customers that you value their business.

Source: Really Good Emails

Subject line: Smiles Davis, you have 20% off

Coupons and discounts can increase total purchase amounts, but they’re even more effective as part of a loyalty program. If your company has a customer loyalty program, a welcome email with a promotional offer is the perfect way to grow your list.

36 stunning welcome email subject lines that boost open rates

When it comes to boosting open rates and driving growth, you need stunning welcome email subject lines that catch your reader’s eye. These 36 examples of actual welcome email subject lines show how you can use just a few words to capture your audience.

Stunning welcome email subject lines with emoji

Emoji are a fun way to connect with your audience. They convey meaning without taking up a lot of space, and they help break up the monotony of your inbox. When it comes to using emoji in subject lines, 56% of companies saw higher unique open rates. Read through these subject line examples featuring emoji:

  • Hello from your new friend in the kitchen 👋 🍳
  • Welcome to Made In! 🔪🍳
  • Welcome to Dense Discovery 👋
  • 🔑 There’s more to unlock, Smiles Davis
  • 🛳 Smiles Davis, the fun’s just begun!
  • Welcome to HireClub! 🍾

Stunning welcome email subject lines with promo codes

Email coupons and discount codes are a great way to encourage new customers to shop with you. Nearly 100% of millennials use mobile phones to compare prices, and 53% of all consumers want to see only digital coupons. Consider these promotional offers in welcome email subject lines:

  • Welcome! Get $25 Off Your 1st Order
  • You’re in. Get 15% off an L16 📷
  • Welcome to Zalando! Enjoy £10 off your next order
  • Welcome! Here’s Your Discount Code
  • Welcome to the Fonts.com Newsletter – Your Free Fonts are Inside
    hooray! your 10% OFF code is here.

Stunning welcome email subject lines with personalization

When compared to emails that don’t use personalization, emails that are personalized have 29% higher open rates. They also yield transaction rates that are six times higher than emails that aren’t personalized. Check out these welcome email subject lines that feature basic personalization:

  • Welcome to Uber, Smiles Davis
  • Really Good Emails, welcome to your YouTube Community tab!
  • Smiles Davis, let’s get you moving!
  • Welcome to Teachable, Smiles Davis!
  • Smiles Davis, you deserve the best
  • Welcome to TheZebra.com, Smiles Davis. Your quotes are here!

Stunning welcome email subject lines with questions

As mentioned earlier, questions create intrigue. Rather than being told what to think, questions let your subscribers wonder whether they need to know the answer. You can use simple yes or no questions or you can ask questions that require a bit of consideration.

  • New to Our (Curious) World?
  • Are you feeling lucky?
  • Interested in opportunities?
  • Did you say “beard”? – Welcome to Beardbrand!
  • Ready to meditate?
  • Ready to step up? Welcome to Activité

Stunning welcome email subject lines with next steps

If you offer services to your customers, a welcome email is the right time to let them know how to take advantage of what you offer. From emails with account login instructions to critical next steps, these welcome email subject lines highlight what’s to come:

  • Here’s how to get started:
  • Log in to your Wayfair account
  • 4 Ways to Get Started with AWS
  • Welcome to nDash: Important Next Steps
  • You got Ellevested! Here’s what’s next
  • Welcome! Here are the top 5 things to know.

Stunning welcome email subject lines with a simple welcome

Even with all of the potential options, the most common welcome emails simply welcome their new subscribers. Larger companies can get away with a blunt “Welcome,” but small businesses will want to call out what they offer or what makes them stand apart.

  • 👋 Welcome to Pixelbuddha — the Most Freebie-Friendly Community
  • Welcome to the world of Magic Spoon
  • Welcome to the smoke show.
  • Welcome to Food52! Make yourself at home.
  • Welcome to Your New Favorite Printer
  • Welcome! Our Expert Booksellers Recommend…

Wrap up

Writing stunning welcome email subject lines takes practice. Every email list is different; every industry is different. Writing for the B2B industry is different from writing for the B2C industry. There are ways to make the process more efficient, though. Consider these takeaways when writing your welcome email subject lines:

  • Use your subject line to create interest in your brand. Highlight features or explain what you have to offer.
  • Write subject lines that inspire confidence. Remind your readers why they signed up for your list in the first place.
  • Include a promotional offer in your subject line. This will improve open rates and help lead to a new customer.

Depending on the goal of your welcome email, your subject line can be as general or specific as you want. You may even consider segmenting your welcome campaigns based on how people get to your site.

Want to know how you can optimize your email campaigns for ecommerce? CM Commerce has powerful features that help automate and optimize your email performance.

The post 36 Examples of Stunning Welcome Email Subject Lines appeared first on Campaign Monitor.

The 31 Best Event Email Subject Lines That Get Opened

You’re planning an important event and you’ve run into a problem. You’ve done all the word-of-mouth promoting you can do and need to approach your email list, but you don’t know where to start. How do you get people to open your email?

What’s the secret formula for getting one step closer to conversions?

Your subject line is the key to success.

If people don’t open your email, how will they click your call to action? If they don’t click your CTA, how can you convert them?

Read on to discover the importance of event email subject lines, some simple subject line formulas, and 31 real examples of the best event subject lines to help you create powerful subject lines that’ll inspire anyone to join your event.

Why event email subject lines are so important

The two most important components of your email content are your subject line and your CTA. Your subject line is what gets people to open your email, and your CTA gets people to join your event.

Write every subject line to entice the subscriber to open the email so they can read your engaging content and CTA.

Here are some common questions we receive about subject lines:

How long should event email subject lines be?

Subject line length varies between email clients, so a simple answer would be to keep them as short as possible. This will account for people reading emails on their mobile devices, which happens for over half of all emails sent. You may only have about 40 characters to encourage readers to open your emails, so use that space (and negative space) wisely.

Should subject lines have emoji in them?

This will depend on your audience. Everyone’s list is different, and that means everyone’s audience is different. A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. We recommend A/B testing this particular aspect of your email subject lines to see how your audience responds.

What does a compelling subject line look like?

We receive this question frequently, and it depends on a number of factors. First, who’s your audience? Are you trying to reach young people for a music festival? Or are you targeting a specific crowd for a nonprofit gala? To help with this, we’re giving you some common email subject line formulas, plus real examples of event email subject lines that work.

Common email subject line formulas

Crafting the perfect event email subject line takes time, but not everyone has hours of time to dedicate to a subject line. It can be frustrating to figure out where to start.

Consider the following “formulas” for some situational subject lines that can really amp up your event subject lines. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily.

1. Sense-of-urgency subject line

Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened.

Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out things like “early access” or “limited-time access.”

Don’t overuse email subject lines with a sense of urgency or people will stop responding to them. Use them sparingly for maximum effect.

2. The emotional appeal subject line

Are you planning a nonprofit event to raise money for charity? This is the perfect opportunity to try an emotional appeal subject line.

You can also use an emotional appeal for people who have FOMO (or the fear of missing out). Try a subject line like, “Don’t be the last to get tickets.” Short and succinct.

The emotional appeal isn’t for every brand, but it can be an effective tool in a few special instances. Try combining an emotional appeal with a sense of urgency or promotional offer to see what kind of response you get.

Subject Line: Invest in Yourself. See you in May!

 "Invest in yourself." Use an emotional appeal to connect with your subscriber prior to an event.

Source: Really Good Emails

3. Promotional offer subject line

Offering discounts and promotional codes for your event is a great way to get people to open your emails. Subject lines with “Save [$xx] today!” may perform well for certain events.

As the sense of urgency emails, use promotional offers sparingly. You should use these as a hook after you’ve already established the reasons someone wants to join your event.

Other than early-access offers, use these infrequently in your email campaign to make customers feel like they’re really getting a deal.

4. Informational subject line

If you’re hosting an event with a lineup, you may find that using an email showcasing your headliners or expert speakers is the way to go.

An informational subject line is exactly what it sounds like: a subject line that presents information critical to your customer’s decision-making process.

You can also send event emails with informational subject lines prior to your tickets going on sale. It’s a great opportunity to get your subscribers interested in your event.

Subject Line: 🎉 Just announced… Aaron Draplin at MU 2017!

 A keynote speaker is the perfect opportunity to share an informational email with your subscribers.

Source: Really Good Emails

The 31 best event email subject lines

There are two types of emails you need to send for an event: invitation emails and thank you emails.

You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing list, for example.) Your CTA should be designed, in virtually all communication, to get people to come to your event.

Once people have attended your event, you want to show appreciation for their patronage. This not only makes them feel good, but encourages them to return for your next event.

Here are some examples of the best invitation email subject lines:

And, because thank you emails are important, here are a few stellar examples:

You may notice some trends in these email subject lines. For example, you’ll notice a few emoji and two references to a countdown, indicating a sense of urgency.

There are several uses of “save the date,” which is a popular phrase in the event industry.

As you may also notice, what constitutes as an event can be ambiguous. Have a special reason to celebrate your customers? Use these event email subject lines for inspiration.

Wrap up

Sending event emails isn’t as difficult as it seems; there are some simple guidelines to follow that will make the experience simpler.

A few important takeaways regarding event email subject lines:

  • Your subject line is the most important component of your email, so spend the most time on it.
  • Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation.
  • Shorter is better—the longer your subject line, the fewer people on mobile devices will be able to read.

All it takes is just a little bit of diligence, patience, and testing. Use our formulas to choose the perfect email subject line strategy, then use these 31 event email subject lines to get inspiration for your next campaign.

Looking for an email tool that can help you track your opens? Campaign Monitor can help you analyze that data and craft beautiful emails for your next event.

The post The 31 Best Event Email Subject Lines That Get Opened appeared first on Campaign Monitor.