Exit Intent: How Does It Work?

Site visitors bring huge potential to your sales marketing funnel. 

You’ve sent dozens (maybe hundreds) of emails, posted on various social media channels relentlessly, and optimized your SEO and content to perfection. That’s all paid off by driving traffic to your website—traffic that can actually convert.

But what do you do when a visitor goes to leave the site without subscribing or taking action?

This is a golden opportunity to engage with your site visitor and turn them into an email subscriber.

Read on to discover how exit intent works, as well as some strategies and examples of exit intent popups in action.

How does exit intent work?

Getting visitors to your site takes time and resources—lots of resources. When they get to your site, you want to leverage every opportunity to convert them into paying customers or subscribers.

That means you need to analyze visitor behavior, like what pages get the most views and when people are most likely to make purchases.

One critical behavior you can take advantage of is exit intent. By reviewing certain visitor actions, you can determine when a potential customer is about to leave your site. The right digital marketing tools look at visitor actions like:

  • Where visitors move their cursor
  • How far a visitor scrolls through a page
  • How long a visitor remains idle
  • The activity level of a visitor
  • Previous site activity and history

Why is this information important? It gives you a chance to connect with your site visitor one more time, and it doesn’t cost a lot to implement in most cases.

What are exit intent popups?

You know when you’re browsing a website and, right before you close the browser or click on a different page, you get a popup asking you for your email address?

That’s an exit intent popup.

Creating a popup that drives traffic is more than just timing it correctly, though; you want to give your visitors a reason to become email subscribers. Better yet, you want them to become customers.

Common exit intent popup strategies include:

  • Offering a discount code or coupon
  • Creating a free eBook or guide to download
  • Encouraging visitors to read reviews or watch testimonials
  • Asking visitors to complete a survey
  • Directing them to a new site tool
  • Presenting them with items in their cart

The right strategy for your business depends on your goals. A survey can help you optimize your website and a discount code can inspire an immediate purchase.

Capture more email addresses on your website

Why are exit intent strategies important?

When a customer is ready to leave your website, you’ve lost an opportunity. Exit intent strategies help you capitalize on those last few seconds. Whether you want to capture emails for your entire website or just on a specific landing page, exit intent popups are an effective tool.

The most lucrative benefits to effective exit intent strategies are:

  • Email list growth: exit intent popups that ask for an email address can encourage 4% to 7% of your site visitors to join your list. That could lead to two new email addresses for every 100 site visitors.
  • Improved conversion rates: average conversion rates are 3.09%, but the best popups can have conversion rates from 10% to 60% if you optimize them properly.
  • Popup optimization: if you currently collect emails in a sidebar, consider switching to an exit intent popup to see an increase in your list growth as high as 1,375%.

Exit intent is an effective way to expand your email audience and increase your conversion rates. That means it can also improve your digital marketing ROI.

6 examples of effective exit intent popups from real ecommerce campaigns

While it might be tempting to avoid popups, it’s clear that you should use them in some capacity. These exit intent popup examples highlight best practices for collecting email addresses with popups.

1. Use creative language that engages your site visitors.

Phrases like “Before you go,” “Don’t leave yet,” or “Wait, we have something for you!” can catch your reader’s eye and encourage them to read through your offer. Keep the message concise and get straight to the value-add—you don’t want them to close your popup because it’s a novel. Use a clever opener write a short message and include a bold CTA.

Language with a sense of urgency can inspire action from your readers.

Source: Sumo

2. Consider the design of a popup when creating each campaign.

You don’t want popups that are blinding and intrusive. Think about how your logo will look on the popup, how other graphics might complement or clash with the colors, and what fonts you want to use to make the text captivating and easy to read. Consider how the popup is going to look against any animated graphics or videos playing on your site.

 Popup design is as critical as email and website design.

Source: WordStream

3. Add value that your site visitors can’t find with your competitors.

While discount codes and coupons can be an effective sales strategy, you might have other goals. By offering content like eBooks and industry updates, you can provide value to your potential customers and encourage them to convert. It also keeps them from unsubscribing to your email list and differentiates you from competitors that don’t focus on inbound content.

Your customers need to know what they get in exchange for their email address.

Source: AB Tasty

4. Make it easy for your site visitors to close the popup.

Although you obviously want your visitors to sign up for your email list, it’s a popup best practice to make it easy to close. Even the best exit intent strategies can be wrong about a visitor’s intentions, so you want to make it simple for people to get back to what they were doing. Design a popup with a clear “x” or “close” to give your customers an exit strategy of their own.

 A “close” option can keep from frustrating visitors that intend to purchase.

Source: Joann

5. Include a free gift to encourage visitors to convert.

If you sell physical products or want to encourage people to visit a brick-and-mortar store, you can use exit intent popups to offer a free gift with purchase. As with discounts and coupons, people are more likely to spend with a company that adds value to their purchase. Free gifts are a great way to increase conversions, but they can also provide an opportunity to give away promotional products.

Free gifts are one of many promotions you can use to grow your email list.

Source: Half Price Books

6. Ask for additional information if it makes sense.

Collecting email addresses is just one part of creating an email campaign. The more information you have about your potential customers, the more effective you can make your email personalization and list segmentation efforts. Don’t overwhelm your customers with a long form though. Limit it to two or three fields and don’t require your visitor to complete all of them.

Request additional information to complete your customer profiles.

Source: HomeGoods

How you can implement exit intent strategies that work

Implementing the right exit intent strategy takes a little bit of research and planning. You need to think about your audience, sales goals, and what value you can provide your site visitors. You also want to be able to communicate why people should sign up for your email list.

If you want to introduce an effective exit intent campaign, follow these simple steps:

  • Analyze your site heatmap: A heatmap will show you where your site visitors spend the most time and where they click most often. This can be incredibly useful for analyzing exit intent.
  • Determine the best offer: You’re asking for personal information, so add value to your exit intent popup. Your customers are a great place to start when you want to know what to offer.
  • Find the right marketing tools: The right marketing and analytics tools will help you assess your heatmap, analyze site traffic, and create a comprehensive marketing campaign.
  • Design a compelling popup: You don’t want to create an eyesore. Hire a designer or expert for whatever aspects you don’t feel confident in creating, like graphic design or analytics.
  • Optimize popup timing: Some popups will be more effective if you display them quickly, where others are more effective after an action-based trigger. Use A/B testing to decide.

Your exit intent strategy should be part of your marketing plan, not just a one-off strategy. That’ll help you figure out the best marketing channels for your business.

Learn to create a list with those email addresses

Wrap up

Knowing how exit intent works makes it easier to create a popup that complements your website. You can use marketing tools to find the right approach and implement an effective campaign. The following key takeaways are critical to implementing the right exit intent popups:

  • Your website is a goldmine of data for determining the right exit intent strategies.
  • Popups can be an effective way to collect email addresses if you time them properly.
  • Marketing tools will help you optimize your popup campaigns.

Find the right solution for your business by researching your visitor behavior and asking your current customers for feedback on ways to grow your list.

Want an effective email automation tool for your growing list? Campaign Monitor has a comprehensive set of features to boost your campaign performance.

The post Exit Intent: How Does It Work? appeared first on Campaign Monitor.

60 Exit Intent Pop-up Examples That Convert (Plus Bonus Tactics)

You work hard to drive traffic to your website.

Between the time you’ve spent creating your site and the money you’ve spent on your marketing efforts, you’ve invested a lot in gaining new customers.

The last thing you want is for someone to visit your site and leave before they convert.

That’s why you need exit intent pop-ups: Exit intent popups can boost site retention and increase your conversions.

Read on to discover why you need exit intent pop-ups, tips for creating them, plus 60 exit intent pop-up examples that work.

How exit intent pop-ups boost site retention

These pop-ups are quite powerful thing in the digital marketing world.

Consider how pop-ups impact your conversions:

  • While the average conversion rate for pop-ups is 3.09%, the top pop-ups have almost 10% conversion rates.
  • Of those top-performing pop-ups, 92% of them have pop-ups that display after 4 seconds. The lowest-performing displayed their ads between 0 and 4 seconds.
  • Well-designed and properly timed pop-ups can lead to conversion rates as high as 60%.

Notice that timing is critical here—you need to make sure you aren’t rushing people into your pop-up.

Exit intent pop-ups help keep people on your site longer. That means you want them to display at the optimum time, and on the right pages.

So what exactly IS an exit intent pop-up?

When site visitors make an indication that they’re about to leave the site, a pop-up is displayed asking them to stay a little longer.

And keeping people on your site longer is the fastest way to boosting your conversions.

60 exit intent pop-up examples that increase conversions

Knowing what to ask of your site visitors is critical to getting your exit intent pop-ups right. What do you want them to do? Do you want them to buy something? Or download something? Maybe you want them to get in touch with you? What’s your CTA?

These 60 exit intent pop-up examples are ideas you can use to craft a compelling pop-up for your site. We’ve even included some design examples to give you an idea of what top pop-ups look like.

1. Free eBook Offer

2. Discount on your first purchase

Modcloth uses an exit intent pop-up to get new subscribers to their email list. They offer a discount for someone’s first purchase.

Source: Modcloth

3. Downloadable guidebook

4. Percentage off a purchase today

Cotopaxi takes it a step further than Modcloth by extending their discount offer to anyone who makes a purchase today. They also include a compelling image, something critical to exit intent popups.

Source: Cotopaxi

5. Email signup form

6. Other products you’ll love

7. A blog you need to read next

8. Request a free demo

9. Get your free checklist

10. Enter for a chance to win

 Oprah’s exit intent pop-up is a giveaway. With a combination of images that speak to the message and a message that speaks to the visitor, this pop-up drives traffic back to the website.

Source: Oprah

11. Check out our new styles

12. Have a question before you go?

13. Free subscription update

14. Exclusive access to premier content

15. Read what our customers have to say

16. Did you forget something?

17. Fill out this survey before you go

18. Free trial offer – expires soon

19. Claim your reward

20. Need help? Chat with us

21. Get your discount code

22. Wait—before you go

23. Free shipping if you purchase today

24. First access to new products or services

25. Watch this exclusive video

26. Special offer just for you

27. Donate today and save a life

The Palm Valley Animal Center uses an exit intent pop-up to request donations to their organization. They include an image that should appeal to the reader’s emotions as well.

Source: Palm Valley Animal Center

28. Download our technical guide

RazorSocial uses their exit intent pop-up to collect an email address and their visitor’s first name. Notice that they also offer a content download to subscribers.

Source: RazorSocial

29. Free gift with purchase

30. Take this quick quiz to get started

31. Get free rewards points when you sign up

32. Enjoy a complimentary coffee

33. Sign up today for a bonus offer

34. Donate today and get a free gift

35. Join our exclusive email club today

36. Find a location near you

37. Get a free month on us

38. Refer your friends for a free gift

39. Download our free templates

40. Buy one, get one half off

41. Listen to our new podcast

42. Sign up for newsletters to stay connected

43. Check on the progress of your download

44. Subscribe today for a chance to win

45. Follow us on social media

46. Want to know our secrets?

47. How to get anything you want

Marie Forleo’s exit intent pop-up uses a compelling headline to catch her reader’s attention. She follows up with an offer to download a free audio training.

Source: Marie Forleo

48. Looking for something else? Reach out

49. Enter your email for a surprise

50. Click here for your free cheat sheet

51. Enter to win our monthly drawing

52. Read what our other subscribers are reading right now

53. Are you ready to get started?

54. Do you want to know how to grow your list?

55. Send me my free copy

56. Become a member today

57. Sign up for our VIP content

58. Get started on your journey today

59. Find your path to success

60. Claim your free subscription fast

These exit intent pop-up examples work for a number of businesses. See something you like, but it doesn’t work exactly? Get creative and list several ideas before choosing the best one.

Bonus tactics for creating exit intent pop-ups that work

Even with these examples, putting together an exit intent pop-up can be intimidating at first. There’s a lot going on in such a small package. Thankfully, with practice, it gets a lot easier.

Exit intent pop-ups, like all pop-ups, have a variety of components to them. Each component requires individual attention. You’ll want to spend more time on some of these components and less on others, but you’ll figure out which pieces require the most effort, with time.

To create exit intent pop-ups that convert, follow these guidelines:

  • Compelling graphics: if you want your exit intent pop-up to catch people’s eyes, you’re going to need images. Your image is effectively your CTA. It may be a graphic you create or it may be an image of a product. Whatever it is, it needs to capture attention.
  • Intriguing headline: your headline is like an email subject line. It’s what pulls people in. You don’t read promotional emails that don’t have subject lines that say something interesting. Would you really want to click on a pop-up with a dull headline?
  • Vivid colors: while you don’t want to overwhelm your visitors with clashing colors, you do want to use color to grab their attention and focus. Bright colors are eye catching. Think of how red, orange, and yellow instantly grab your gaze.
  • An offer: you don’t just want to ask people for their email addresses. You need to offer them a reason to sign up for your email list, download your latest content, or purchase your newest merchandise. Give them a reason to want to work with you.
  • Close button: as part of pop-up best practices, you want to make sure your exit intent pop-up includes a way to close the pop-up. Sometimes the pop-ups are inconvenient, and you don’t want people leaving your site out of frustration.

If you follow these guidelines when creating your exit intent pop-ups, you’ll figure out a strategy that works for you. Just don’t forget to use A/B testing to see how your pop-ups are performing.

Wrap up

When it comes to keeping visitors on your site and driving them back to your offer, exit intent pop-ups are one of the best ways to capitalize on the fact that the visitor is already on your site.

Keep these three things in mind when creating your exit intent popups:

  • Timing is everything—move too quickly and you risk annoying your visitor. Move too slowly and you miss out on the opportunity.
  • Figure out your message—you need to know what you want your visitors to do before you put together a pop-up. Otherwise, what will you be driving them to?
  • Make an offer they can’t refuse—give your visitors a reason to follow through on your pop-up’s request. Don’t expect something for nothing.

Exit intent pop-ups provide the perfect platform for communicating with your site visitors that you really want them to stay. Take advantage of that last touch and make it count.

Looking for the next step in your marketing automation plan? Campaign Monitor includes a comprehensive set of tools to boost your conversions.

The post 60 Exit Intent Pop-up Examples That Convert (Plus Bonus Tactics) appeared first on Campaign Monitor.