Congressional privacy proposals could kill scores of blockchain projects
Lawmakers may be on the brink of scaring blockchain projects into moving offshore or causing them to shut down altogether.
Towards LGPD and Beyond – You’ve Gotta Have a Plan!
As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify […]
Towards LGPD and Beyond – Getting Delivered
In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty […]
Towards LGPD and Beyond – Legal Bases for Email Marketing
Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For […]
Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers
Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent […]
GDPR: One Year Later & Email is in Good Shape!
A year ago, and email in Europe was in turmoil. The May 25th deadline for the new General Data Protection Regulations (GDPR) had finally arrived, and many email programs were frantically trying to get out their privacy policy updates, or their re-permissioning emails (or both!) in time. Overwhelmed by volume, many consumers simply chose to […]
