Why Email Newsletters Are the Best Service Your Brand Has

While newsletters are one of the most common types of emails to produce, you need to do them right to earn high open rates and conversions. If you’re able to nail the delivery with an email newsletter service, they have the opportunity to drive ROI and become a well-oiled marketing machine for your digital strategy.

With 87% of marketers agreeing that email newsletters are a viable form of communication, you need to first home in on the goal of your newsletter and what KPIs you plan on measuring. Do you want more conversions or website visits? Product education or community events?

Read on to discover why newsletters are essential and the benefits you can expect from creating one.

What are newsletters?

Newsletters are emails that serve subscribers your most interesting announcements and content. Not only do they allow you to pass on valuable information, but newsletters also help you build brand awareness, strengthen customer relationships, and move subscribers through your lead funnel faster.

While you have different options when it comes to your messaging and CTA, you always want to focus on subscriber engagement. The higher open and click-through rates you earn with engaging content, the more likely your subscribers will become brand advocates and turn into long-term customers.

5 benefits of developing a newsletter

Before developing your email newsletter, it’s essential to examine what a successful newsletter entails and how it can drive business for your brand. Let’s take a look at a few newsletter benefits.

1. Newsletters increase brand awareness and subscriber relationships.

Newsletters have a higher engagement rate than any kind of digital marketing and are 40 times more effective at acquiring new customers than social media. Newsletters act as an additional advertising vehicle for your brand to highlight products, successes, promotions, employees, events, and more.

With today’s email campaign software, you can deliver newsletters on a consistent schedule to become a podium for your brand and allow you to stay in the forefront of your subscriber’s minds. Your subscribers also have something to look forward to and feel more connected to your brand, while you’re able to provide reminders about your service along the way.

With the ability for your subscribers to opt in or use a preference center, newsletters also help narrow your list of qualified leads. By focusing only on leads who are invested in your brand, you can personalize your message and build deeper connections.

Nisolo Builds Brand Awareness with Engaging Content

Source: Really Good Emails

2. Newsletters boost ROI and sales.

As a digital marketer, staying on budget and meeting KPIs is crucial when you’re reporting the success of any marketing strategy. Fortunately, email newsletters can earn an average ROI of $42 for every $1 you spend. Newsletters are electronic and, once the strategy is in place, they don’t require extended resources to build out due to email newsletter services with marketing automation software. With a median ROI of 122%, email newsletters pay off more than social media, paid search, and direct mail, with little expense on your brand’s end

Newsletters are also powerful conversion tools. You can educate your readers while providing exclusive specials for those that opt in to drive sales with your most engaged subscribers. When a subscriber receives a VIP promotion, it could be the extra encouragement needed to convince them to buy something from your brand. If you want to see how well your newsletter is converting, consider adding a unique discount code for each series. You can then track the usage of the code on your website to understand how many subscribers converted. Use this data to inform future campaigns.

3. Newsletters drive website traffic from your target audience.

While newsletters are great tools to educate and inform your audience, you also want to drive traffic to your website for more conversions. Within your email, actively work towards building your website presence by incentivizing clicks, offering more valuable content, or showcasing featured products for purchase.

To drive more traffic to your target audience, utilize segmentation and strong CTAs to help engage your subscribers. For example, messaging for B2B executives and marketing managers should be more personalized to their role, so you’re able to connect with them more authentically. While you’re going to send one newsletter theme, you can consider changing out the subject line, CTA, imagery, and more to target each audience segment’s needs.

With each newsletter you send, play close attention to your audience’s buying preferences and clicks, so you can build future topics that interest your readers. The more valuable and personalized content you create, the more likely your audience will stay engaged.

Greatist Provides Multiple Links to Website in Newsletter

Source: Really Good Emails

4. Newsletters offer a preferred method of communication.

Email is a popular communication method for modern consumers. In fact, by the end of 2020, total email users in the United States will reach over 255 million and 3.7 billion worldwide. With 93% of consumers saying they’d rather receive brand communications through email than any other digital platform, you can deliver messaging on a platform where your audience is nearly guaranteed to spend time on. This means more opens, clicks, and conversions.

The trick is to deliver valuable content and offer your subscribers incentives within each newsletter. This allows you to nurture potential customers and connect with them on a one-on-one basis on their preferred platform. To continue to entertain your subscribers, make sure each newsletter:

  • Includes a custom design with your unique branded style
  • Contains brief content, but uses plenty of images to showcase your message
  • Stays relevant and sticks to your niche

5. Newsletters help you grow an online community.

Not only are emails great for growing a strong subscriber base, but you can also increase your social media presence. While email bridges the communication gap between brands and consumers, social media platforms like Instagram, Facebook, and Twitter are essential to your brand awareness and overall growth.

Include social media sharing buttons and links on your email newsletters to encourage subscribers to engage with you on more platforms. To sweeten the deal, promote a social media contest within your newsletter that persuades your audience to follow your channel or check out your content.

On the flip side, use your social channels to promote your newsletter and join your mailing list. Through Facebook pages and Twitter cards, your followers can sign up for your newsletter without leaving the page.

OpenTable Provides Social Media Links in Email

Source: Really Good Emails

Bonus: email newsletter content ideas

Now that you understand the benefits of developing your newsletter, it’s time to start putting knowledge into practice to create your first one. You need to evaluate your end goals, the capabilities your email newsletter service offers, and the types of content you plan on sending. Do you want to educate your subscribers on new technology? Will you be pre-scheduling your content ahead of time or sending it on the fly?

Make sure you have your strategy on point before putting together your newsletter. However, if you’re stuck on content, consider the following ideas:

  • How-to guide: Provide step-by-step instructions or a video on your products. These guides can help solve your brand’s largest pain points while also demonstrating your value.
  • Blog posts: Share snippets of your long-form content to entice website clicks and showcase your thought-leadership authority.
  • Videos: With the opportunity to increase the open rate by 6%, videos are a creative way to entertain your subscribers. It’s important to note that not all email newsletter services are compatible with video.
  • Product announcements: Get buzz around new products by teasing out the release throughout your newsletter and making a celebration out of it.
  • Testimonials: Provide social proof for your brand by creating case studies and testimonials of customer success stories. Seventy percent of people will trust a recommendation from someone they don’t know.
  • Events: Gear up for an event by providing subscribers with what they can expect from attending the event, as well as a recap afterward for those who couldn’t make it. These can be either in-person, happy hours, or online webinar events, depending on your audience.
  • Behind the scenes: Connect with your subscribers by showcasing snapshots of your employees or a tour of your office. Your audience will appreciate the transparency, and you’re able to humanize your brand more.
  • Feedback surveys: Ask your newsletter subscribers for feedback on your service or brand to not only gain valuable insight, but also show that you value their opinion.

Figma Develops Monthly Newsletter

Source: Really Good Emails

Wrap up

While social media and SEO continue to rise in importance, email newsletters are still a widely preferred communication method between consumers and brands. Email newsletters not only help you engage your audience on a more personalized level, but also increase the likelihood of converting them into long-lasting customers.

If you’re looking for an email newsletter service, try Campaign Monitor for free today.

The post Why Email Newsletters Are the Best Service Your Brand Has appeared first on Campaign Monitor.

The Most Important Email Newsletter Dos and Don’ts

Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI, compared to direct mail.

While newsletters are one of the most common ways to distribute company updates, they can be difficult to do well. You have to worry about creating compelling copy and CTAs, designing an email that fits multiple devices, developing clickable topics, and more.

If you’re ready to start putting together an impactful campaign, take a look at the following email newsletter dos and don’ts, so you can get started on the right foot.

What is an email newsletter?

Before you get started, it’s important to understand what an email newsletter is and how it differentiates from other communications. A newsletter is a communication between your business and email list that contains company news, product updates, and upcoming promotions. Think of your newsletter as having an expiration date, as the information is only relevant for a short period.

Newsletters are a great way to engage your subscribers and get them excited about what’s happening within your company. However, they need to be sent out consistently to be effective. Most companies send monthly, quarterly, or annual newsletters—delivered in various designs and layouts—to their email list.

You may send daily promotional emails or automated transactional emails that are specific to an action or product. Newsletters, on the other hand, are more about updating your company’s email list than trying to convert more customers with a hard sell.

Why should you have a newsletter?

With over four billion active email accounts around the world, there’s a huge opportunity for marketers to build awareness around their brand with email newsletters. A newsletter gives you the chance to inform your subscribers about your brand while also driving them to take action. Of all digital strategies, an email newsletter could have the biggest impact because:

  • You can consistently connect with your customers and distinguish yourself from competitors. The more trust your customers have in the brand, the more loyalty they’ll have to keep coming back.
  • It offers you a way to send personalized messages to your email list with the ability to customize features like the subject line, content, and location.
  • Email newsletters drive traffic to your website. This will not only improve your SERP positions, but also provide a way for your subscribers to learn more about your brand on your website or blog post.
  • While newsletters aren’t offering a hard sell with messaging, they can drive sales. The newsletter can contain product highlights or even special promotions.

The list of newsletter benefits is almost endless. As consumers are more linked with brands on digital platforms, developing a newsletter allows you to stay connected and provide value to your subscribers.

Every email marketer’s top newsletter dos and don’ts

Ready to get your newsletter started? What are the best practices you should follow (and avoid)? Let’s take a look at our top dos and don’ts of newsletters that you need to implement before pushing send on your next campaign.

Newsletter dos

While there isn’t enough time to mention every newsletter best practice, let’s take a look at the top four to help you get started.

1. Send targeted emails.

Your newsletter is a great opportunity to send dynamic content based on your subscriber’s past actions and preferences. For example, if you’re sending a monthly newsletter about top restaurants in America, separate the content by geographic locations, so the content’s relevant to each subscriber. Personalized emails record 188% open rates, compared to 12.1% for emails without personalization.

Field Mag sends personalized newsletter

Source: Really Good Emails

2. Include clear CTA buttons.

When a subscriber opens your newsletter, not only should they find the content valuable, but they should also immediately know what action to take next. Whether it’s reading an additional blog post, downloading a new whitepaper, or visiting your website, include a bold CTA button that links them to their next destination. The CTA button should be front and center of the email design and have straightforward copy to set expectations, such as “Learn more,” “Download now,” or “Register today.”

Elementor includes CTA button in newsletter

Source: Really Good Emails

3. Optimize for mobile.

With over 2.2 billion mobile email users worldwide, optimizing your email for mobile devices is crucial. You need to develop a responsive newsletter that has a width of 600px to ensure it appears correctly with every screen size and email service provider. You also need to keep the mobile design in mind by creating clear CTAs, using concise copy, and planning for an “image off” experience.

MDSaves optimizes their newsletter for Android 8

Source: Really Good Emails

4. Encourage sharing.

The goal of a newsletter—or any email campaign for, that matter—is to grow an engaged list of subscribers who are loyal to your brand. After all, the money is in the list, and the more your subscribers engage with your message, the more likely they’ll be to purchase your products or services. Use social sharing buttons in your newsletter to give recipients the option to share your content and promotions with others to grow your email list.

 Life House Hotels includes social share buttons in newsletter

Source: Really Good Emails

Newsletter don’ts

Now that you know a few best practices for developing your newsletter, it’s time to discover which bad habits to avoid. The fact is that one wrong email can cost you subscribers and conversions, both of which could lower your brand reputation.

Write vague subject lines or preview text.

Your email’s subject line is your subscriber’s first impression of your email and could be the difference between a click and landing in the trash bin. In fact, 35% of recipients open emails based on the subject line alone. You want to develop a subject line that’s catchy and concise, with five words or fewer. The average consumer scans their inbox quickly, so your subject line needs to grab their attention and set expectations for what the content contains.

Forget about accessibility.

With over 2.2 billion people living with a form of vision impairment, forgetting about newsletter accessibility would be alienating members of your target audience. To develop an accessible newsletter design, consider the following elements:

  • Avoid relying on images or color to convey a message
  • Make sure text stands out on a contrast/color background
  • Include a logical reading order like left-to-right and top-to-bottom
  • Use alt text for images
  • Write informative text on links
  • Order heading elements in code

Send without testing first.

Before you click “send” on your newsletter, make sure you test it across multiple devices and email service providers. Oftentimes, the email appears in the inbox much differently than designed, and email providers may block certain elements entirely. You should also verify formatting issues, broken links, and typos. Many email platforms have a “test” option available.

Ignore the metrics.

After every newsletter campaign, it’s crucial to analyze the metrics, so you know where you need to improve next time. Most email platforms provide a full suite of analytics like:

  • Open rate
  • Click-through rate
  • Delivery rate
  • Bounce rate

If you’re looking to dive into analytics, consider A/B testing your newsletters as well to determine the most effective subject lines, CTA buttons, format, and more. Email marketing is all about continuous improvement, and A/B testing allows you to learn what your audience likes.

Wrap up

Email newsletters can be a great way to communicate with your subscribers and move them further down your sales cycle, all while providing valuable content. By following our list of dos and don’ts, you’ll be on your way to developing successful newsletters that produce good results.

When creating your newsletter, remember to do the following:

  • Keep your content personalized and designed for your target audience.
  • Include bold CTA buttons that drive your subscribers to action without being too pushy.
  • Develop a responsive design that looks great on all mobile devices, screen sizes, and email service providers.
  • Encourage your subscribers to share your content with social icons to grow your network.

Now that you’ve learned newsletter dos and don’ts, it’s time to start creating your email newsletter. Campaign Monitor can help you every step of the way to ensure you’re following best practices and increase engagement rates. Sign up for free today!

The post The Most Important Email Newsletter Dos and Don’ts appeared first on Campaign Monitor.

Keeping it Simple: Why Simple-Text Newsletters Work

This is a guest post from Jerry Low at HostScore.

Now that there’s a wide range of digital marketing tools available, some marketers have put email newsletters on the back burner.

But this could be a mistake.

Although SEO, social media marketing, and paid ads can help your business, email is still a powerful platform for promoting your brand and connecting with customers.

In fact, email marketing has some of the highest ROI of any strategy. After all, most people check their email more often than social media platforms.

If you’re still not sure, here are a few mind-blowing stats that might convince you:

What is an email newsletter?

An email newsletter is a consistent email communication sent from a website, blogger, or person.

You can drive your newsletter back to your website where your content and services are hosted. On the other hand, maybe your business begins and ends at your newsletter, with just a signup page for people to subscribe. (Among the top email hosting providers, according to HostScore, are GoDaddy 4.66% and Rackspace 1.12%.)

Whether your newsletter is advertising for your site or the core of your business, you’ll need a great ESP like Campaign Monitor. ESPs manage your email marketing campaigns, lists, and email data.

Email newsletters help your company stay in contact with customers and prospects. Through regular email messages, you can let your audience know about the latest tips, news, products, services, and updates about your company.

Some email newsletters are weekly content digests similar to Rolling Stone’s roundup. Notice how each article on the list gives the reader a “taste” of what they’ll read, enticing them to click through for the full story.

Other email newsletters are used to promote events or products. They can also be a useful tool for internal communication with staff, contractors, or freelancers.

Here’s another newsletter example from the San Diego Chargers:

Source

Instead of an information roundup, this newsletter gives you the need-to-know details quickly and efficiently.

Different types of newsletters

So email marketing, and specifically sending digital newsletters, is an excellent way to promote your business. But where do you begin? One of the first steps is deciding which type of newsletter you’re going to send. You have two choices:

HTML newsletters

HTML is an abbreviation for HyperText Markup Language. It’s the code used to build many websites, and you can use it to spice up your email newsletter, just like the Rolling Stone one.

When you use HTML in your email message, you can include things like CTA buttons, animated gifs, and even video. But should you? We’ll get to that in a minute.

Plain or Simple-text newsletters

Plain-text emails are exactly like they sound. They include text only (formatting and links are okay), but there are no media elements added, such as those gifs and bright colors.

If you’re not sure what a text email looks like, open up the last email message you received from a family member or friend. That’s it.

The benefits of simple-text newsletters

The debate about whether HTML or simple-text emails are better has gone on for years. Marketers who love bells and whistles might be drawn to HTML, but this isn’t always the best choice.

While we often discuss the benefits of HTML and plain text respectively, today we’ll argue the benefits of plain-text newsletters.

Some of the benefits include:

Controlled experience

When you add images, gifs, buttons, and videos to your HTML email newsletter, they may not come through clearly with every email client.

This is going to result in an inconsistent experience for the user. In contrast, you’ll be able to control the experience with simple-text newsletters because any email client will load the content.

Loads more quickly

The many elements packed into an HTML newsletter are going to slow down the loading speed. And we all know that consumers don’t have the patience to wait for your colorful email to load.

If it’s lagging, they’re going to abandon their efforts, send your message to the trash bin, or even unsubscribe from your list. Because simple-text newsletters aren’t bogged down with code and media files, they’ll load much more quickly.

Better engagement

Simple-text emails create the feeling of a one-on-one conversation with your reader. They’re similar to the messages you’d get from family or friends, so the same type of message from a company seems more personalized.

And while accessibility isn’t always talked about enough, plain-text emails are more accessible. For instance, anyone using a screen reader will get better performance from plain text over HTML.

B2B marketer Kevin Fontenot says that he exclusively sends text-based emails because they have higher open and reply rates and have more of a conversational tone. Several other marketers concur.

Jennifer Lux of SmartBug Media confirms that plain text performs better for her clients. Likewise, Jonathan Aufray of Growth Hackers states that he recommends this type of newsletter and email for most of his firm’s clients.

According to Eric Qunstrom from CIENCE Technologies, simple-text emails outperform HTML as much as nine times better when it comes to engagement. Further, CDMG reports that text-based emails have a 21% higher click-to-open rate on the offer link.

Works on every device

Plain text email messages work on every device, including smartphones, tablets, wearables, and desktop or laptop computers. You don’t have to worry about the responsiveness of your fancy elements in the message because, well, there aren’t any.

Examples of simple-text newsletters

Because you’re using simple text, your email newsletters should be short and sweet. Let the subscriber know why you’re contacting them and then get to the point.

This example from Mailcharts is a perfect no-nonsense email newsletter to new subscribers. The subject line states that the company wants to help with email marketing. It sets the expectation for future messages and invites the recipient to hit “reply” to discuss any email marketing challenges.

Source

Fizzle writes a newsletter aimed at helping entrepreneurs that want tips on building a business:

Source

Who else is using simple-text newsletters?

If you want examples of other companies that are using simple-text newsletters, one suggestion is to start opening more of those messages sitting in your inbox. There’s a good chance that a high percentage of them are created using simple text.

Paul Jarvis is an author and designer who prefers simple-text emails:

“I’ve spent the last 8 years writing a weekly newsletter that’s now read by around 35,000 people. I’ve A/B tested so many variations of the design, and while some tests have been inconclusive, one has been clear as day: simple emails always win. Mostly text, readable text, and text that’s easily readable on mobile devices.

This always beats out graphics-ridden emails or emails with lots of different text sizes and colours. That’s why my Sunday Dispatches newsletter is a single graphic (my logo) and large, consistent type for everything else.”

Drift is a company that makes and promotes chatbots to take marketing campaigns to the next level. The company chose to send out a weekly newsletter from their employee, Dave, recapping the company’s operations.

Dave did this in plain text and wrote as if “he were writing to a friend.” Interestingly, people started responding.

Another company that uses plain-text emails is Expedia’s Cruise Ship department. With its “CruiseShipNews” email, it provides subscribers with updates on various destinations and the latest deals (see below). You’ll notice that the email uses plenty of white space and lists to make the email pleasing to the eye.

In some cases, you might see an email that appears to be in plain text, but it’s really HTML. This is designed in a way to appear as if it were coming from a friend or colleague.

You might get a few of the benefits of simple text email newsletters, but not all of them. One example of this method is an email message from marketer Neil Patel:

Wrap up

Even though HTML email newsletters allow you to add many of the elements that you have on your website or social media page, there are strong arguments for keeping it simple.

Among them: better engagement, faster loading time, and more controlled user experience. If you decide you’re going to send an HTML email, you should consider including a plain text version, so your readers have the option.


Author:

Jerry Low is a geek dad who is passionate about web development and SEO. His new website HostScore features a new, data-driven way to evaluate and choose a web host.

The post Keeping it Simple: Why Simple-Text Newsletters Work appeared first on Campaign Monitor.

How to Build Your Personal Brand Through Email Marketing

This is a guest post from Nilam Oswal at SoftwareSuggest.

We all know what branding is, and chances are, you’re already doing branding for your business. But are you building a personal brand?

You should be, because it may be more important than you think.

The community of entrepreneurs and freelancers is fast-growing, and anyone with access to the internet can build an audience by showing their expertise.

Personal branding is everything—it’s your reputation, how people perceive you, and how much they value your knowledge. In short, building a recognizable personal brand opens professional opportunities, and it’s the only way to differentiate yourself from your competition longterm.

By establishing a personal brand, you can build a community. Read on to learn how you can build that community for yourself.

So how do you build a thriving community through email marketing?

Your first question may be: why email marketing over social media?

After all, some people believe email isn’t especially beneficial, but that just isn’t true. Not only can email provide great ROI, but nearly all adults have an email account. This means email has a broader reach than any other social media platform.

Did you know the average open rate of email is 22%? The average reach rate on Instagram is 10%, which means only 10% of your followers get to see your posts. And Facebook is worse, with only a 6% reach rate.

According to Statista, 82% of people check their email at least once a day, and 50% of those emails are read on mobile phones.

In short, email is one of the best ways you have to reach your audience.

How to use email marketing for building a personal brand

1. Make it personal.

Segmentation is the key to successful marketing. You can use email segmentation to send out relevant content to each individual subscriber.

All of your subscribers have subscribed to your email because they like what you have to offer and say. They align with your company’s goals.

However, not all content is relevant for everyone. You need to segment your subscribers based on criteria like gender, location, and more to accordingly personalize and send your emails.

It helps you build a personal relationship with your customers, and they feel valued.

Once you’ve segmented, consider appealing to your segments in a way that illustrates who you are. Yes, you have a business, but how do you fit into that business?

If you’re building a female-run company, for example, consider explaining your company values to a female segment.

That’s not to say you can’t do the same for your other segments, but keeping your audiences in mind can provide the chance to curate highly tailored content. For instance, you might provide a link to an article about how you started your business and how other women like you can, too.

2. Promote brand awareness.

Email enables you to put yourself in front of your audience and spread awareness about your brand.

You can compile a weekly or monthly newsletter that includes relevant information for your audiences. This is how your subscribers keep up with all the latest updates about your brand. Content plays an important role here—if you keep it interesting, consistent, and specific to their needs, they’ll be more likely to read your emails.

Every time you send an email, you’re promoting your brand, but it’s also a chance to promote yourself.

Instead of sending emails from your company name, consider sending them from a personalized send name (e.g. Jill at Campaign Monitor). Provide a personal anecdote or an interesting tidbit about yourself.

If subscribers can relate to you, they’ll be much more interested in your company.

Make branded copy for every piece of marketing.

3. Build better campaigns.

One core benefit of using email is that you’re generating incredibly valuable insights on your subscribers.

There’s lots of email marketing software that gives you insights into various metrics. Using this software, you can know when someone opens your email, clicks through it, or opens attachments.

Open rate is the percentage of the total number of your subscribers who opened your email, and the click-through rate is the percentage of subscribers who’ve clicked on at least one link in your email.

You can use the data to build better campaigns. By discovering which content is working and which isn’t, you can work towards increasing your CTR by adjusting accordingly.

What’s the open rate for your industry? Find out here.

One important tip: emails can be exciting.

To most people, emails probably aren’t as exciting as say, Snapchat or Instagram. After all, email doesn’t offer filters or stories: Email is simply a standard way of communication.

But that doesn’t mean it can’t be a viable part of your marketing or personal branding. In fact, the majority of millennials and Gen Zers check their email multiple times a day.

This is because email, although not particularly flashy, is a staple in our digital diets. And emails can be exciting and interesting with the right tools.

In fact, there’s a huge collection of design templates or layouts that you can use for your emails, as well as great subject line formulas to increase opens, which you can learn about below:

 

 

Read on for even more tips and tricks on how to make your emails look interesting:

Create a great subject line.

As we discussed above, subject lines are extremely important, since you’re counting on the subject line for opens. Take your time creating a compelling and exciting subject line that piques your audiences’ interest.

Keep it short and concise, and personalize it for the best results.

Do more than just promote.

If you use emails for promotions exclusively, it’s adding no value to your subscribers. Audiences will see your brand as one only concerned with sales.

Instead of just selling, you need to focus on adding value to your content. How? By offering them solutions to their issues.

Consider offering helpful articles, a support hub that’s easily accessible, and a customer-first attitude.

Don’t overdo it with the graphics.

You can use images, colors, fonts, and GIFs that match your brand look. But make sure that you don’t overdo it. Most of your subscribers will be using their mobile phones to check their emails, so you want the messages to load quickly.

Besides quirky graphics, you can always use bold and short content to get your audience to click on the CTA button.

View the step-by-step guide on choosing email images.

Strategies to build leads through email marketing

The first step before you start using email as a branding tool is to get the email addresses. There are two main ways to do that—from your customers and your website visitors.

After you’ve collected email addresses, the next step is deciding what messages to send.

You’ll need to have a plan first.

Start by introducing yourself first.

When you first send out an email, you want to sound like a human. You need to write a natural message where you first begin by introducing yourself. Don’t try to sell your products or services just yet.

Have a certain level of openness—tell them what you do, what they can expect, and what your goals are, so that, next time you send an email, they’ll know exactly who it’s coming from.

People always connect more with a person rather than a business. This welcome email from Girls’ Night In is a perfect example of business branding along with information about the founder. Plus, readers know what to expect from the newsletter.

Girls Night In Welcome email - how your business can do a personal brand

Source

Next, brand yourself as an expert.

The content you send out through your emails should educate your audiences.

You need to figure out what you’re an expert in and what your target audiences want to know. Find a niche and start providing insight.

These educational emails may not immediately lead subscribers to buy your products or services, but you will establish trust with quality content.

Lastly, entertain and inspire your audience.

Your main motive should be to entertain and inspire your audiences through your emails.

Connect with their sense of humor, their concerns, fears, and interests. If you’ve been sending them valuable content at relevant times, your subscribers will be eagerly waiting to hear from you.

Make relevant content with a marketing calendar.

Wrap up

Once you’ve mastered all these techniques, remember to stay consistent. Creating fresh content every week may seem like a task, but with the help of a quality ESP and a little automation, you can get your newsletter off the ground in no time.

So, are you ready to build your personal brand through email marketing?


Author Bio:

Nilam Oswal is a Content Marketing Head and Brand Strategies at SoftwareSuggest. When she’s not hard at work, she can be found wandering, reading, and just generally having a good time in life.

The post How to Build Your Personal Brand Through Email Marketing appeared first on Campaign Monitor.