Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy? Do all my links work? Was that the right segment? How will it perform? Recently, we talked about what email deliverability is and why it’s important. In the coming weeks, we are going to continue […]
As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities. You’ve crafted a killer subject line, a preheader call-to-action that no one could refuse, and triple checked your copy, links, […]
Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new doctor to visit, looking up reviews helps you to choose where to go. Mailbox providers incorporate a similar tactic by evaluating the reputation of incoming senders to determine which messages to […]
Though you might not see it in your inbox, there is a lot of bad email being sent every day. Last year alone saw over 600 billion emails from spammers. Faced with this wealth of illegitimate messages, mailbox providers rely on sender reputation to identify the “good” from the “bad,” when determining what email to […]
