Category: Research

Christmas Time is Here—Is Your Program Ready? [New Research]

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both […]

5 Reasons Your Email Campaigns are Failing [New Webinar]

As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities. You’ve crafted a killer subject line, a preheader call-to-action that no one could refuse, and triple checked your copy, links, […]

How Do Mailbox Providers View Your Email Program? [New Report]

Though you might not see it in your inbox, there is a lot of bad email being sent every day. Last year alone saw over 600 billion emails from spammers. Faced with this wealth of illegitimate messages, mailbox providers rely on sender reputation to identify the “good” from the “bad,” when determining what email to […]

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