Category: sender score

Send It: How Reputation Affects Email Deliverability

By Patty AtwaterDeliverability, deliverability algorithms, reputation, send it, sender score

Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy? Do all my links work? Was that the right segment? How will it perform? Recently, we talked about what email deliverability is and why it’s important. In the coming weeks, we are going to continue […]

How Important is Reputation for Reaching the Inbox?

By Patty AtwaterDeliverability, reputation, sender score

Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new doctor to visit, looking up reviews helps you to choose where to go. Mailbox providers incorporate a similar tactic by evaluating the reputation of incoming senders to determine which messages to […]

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Email List, Email Database, Email Marketing

email list, email database, email marketing, database, buy database, email, emails

Category: sender score

Send It: How Reputation Affects Email Deliverability

How Important is Reputation for Reaching the Inbox?