How to Host a Successful Nonprofit Webinar Using Email Marketing

The way leads and customers consume content in 2020 continues to evolve. With video, social media, and podcasts growing in popularity, many marketers may be ready to turn off older methods. While exploring new trends and technology isn’t a bad idea, sometimes sticking with tried-and-true strategies for lead generation is a more effective choice.

Have you considered a webinar for your nonprofit brand? If you think webinars are dead, take another look at how this gated content can elevate your brand while remaining cost-effective.

For nonprofits looking to increase leads and educate prospects about your cause, webinars are still a great way to promote your message. However, for your webinar to be effective, you can’t keep running the same playbook and email promotional strategy. You need to develop something valuable that’ll keep your audience intrigued and coming back for more.

Wondering how to host a successful nonprofit webinar? Let’s take a look at developing an impactful email strategy that drives results.

The importance of webinars in a digital society

A webinar is a live or pre-recorded event in which you share a presentation full of valuable information. As today’s workforce moves remote and contactless training grows in popularity, webinars are practical solutions for sharing information with prospects and customers. With a webinar, you can reach thousands of donors with the touch of a button.

Nonprofit webinars are useful for:

  • Promoting your mission or fundraiser
  • Diving deeper into a guide or whitepaper
  • Providing thought-leadership from an expert
  • Conducting internal employee training
  • Offering technical support

Beyond the content, webinars also drive sales and higher ROI. Seventy-three percent of sales and marketing leaders attest that webinars are one of the best ways to generate leads. Not only can you hold someone’s attention for 60 minutes, but webinars can also be customized for the entire customer journey.

What are the benefits of a webinar email strategy?

If you want people to attend your nonprofit webinar, you need to promote it. Though it’s always recommended to create a website landing page and spread the word on social media, email marketing remains an effective way of attracting attendees.

Here’s how an email marketing sequence can help promote your webinar event:

  • Earn a higher ROI: Marketers can spend as little as $100, depending on the promotional and technological costs. Paired with email marketing, which has a median ROI of 122%, the combination is as cost-effective as it gets.
  • Increase registrants and attendees: Most webinars earn a 40%-50% attendance rate and receive about 260 registrations. With email, you can expand your reach even more.
  • Produce qualified leads: Recent studies suggest 20%-40% of attendees turn into qualified leads, which means you have more prospective donors.

The focus of your nonprofit webinar promotional strategy is to generate registrants and get them excited about your content. With an effective email sequence focused on your online event, you’re more likely to boost your ROI and improve overall reach.

How to host a successful nonprofit webinar with email marketing

If you’re investing in webinar technology, you want to make sure you effectively promote the event to increase your conversions. However, this doesn’t mean you can send one email and call it quits. Instead, you need to establish an email sequence that functions for every part of the webinar funnel, so let’s take a look at the different emails you need to send for a successful webinar.

1. The announcement email

To generate hype around your webinar, sending a pre-launch email is the best way to earn attention from your subscribers. Within the email, discuss key highlights and features your audience can expect to learn and connect it to your webinar landing page.

Once your subscriber moves to the landing page, they can be prompted to fill out a form for more information to keep them engaged. You could also link to past webinars or additional information around the webinar’s topic.

The main point of this email is to build anticipation, so it’s recommended to send this email three weeks before the actual event.

Foleon Sends Monthly Webinar Announcement

Source: Really Good Emails

2. The registration email

Two weeks before the webinar, send out the official registration email. This is one of the most important emails you’ll send because you’re officially inviting your audience to the live event.

Let your audience know the who, what, when, and where details within your email copy and include a link to the landing page. You also need to set expectations and highlight the value your webinar will bring to your audience. Will they learn about a new fundraising event? Do you have an expert speaking on a particular topic? When you home in on why your audience should spend time tuning in, you’ll have better attendance ratings.

Teachable Sends Detailed Webinar Registration Guide

Source: Really Good Emails

3. The reminder email

Did you know 69% of people sign up for a webinar a week before the event? This is a great time to remind your audience to register. Since you’re only one week away, you could include images of the presenters and additional CTAs to maximize the email.

It’s important to note that the reminder email isn’t just for those who registered for the event. You should also segment and target subscribers who haven’t signed up yet to capture any last conversions.

4. The confirmation email

Most webinar platforms, like GoToWebinar or Zoom, include autoresponder or transactional emails to automatically send once the person has registered. These emails often include a confirmation message, date and time of the event, and a calendar reminder.

5. The 24-hour email

You made it to the big day. If you’ve grown your registered list with email at this point, you should be feeling fairly confident about the success of your live event. However, you’re not done yet.

It’s important to note that 33% of registrations occur on the day of the webinar. Within 24 hours, you can use either your webinar platform to send an automatic email or messages from your own ESP. If you use your webinar platform, review the automatic email before it’s sent out to make sure it includes the date, time, and any additional details you want to remind your registrants about.

When sending an email from your ESP, you can segment your lists again by those who’ve registered and those who haven’t to send more personalized and detailed messaging. This method will give you more of a chance to catch any customers who are interested in attending but forgot to sign up.

 The Conference Sends Webinar Email 24 Hours Before

Source: Really Good Emails

6. The follow-up email

As a gut check, don’t forget to record your webinar while live. It’s a great way to not only review improvements for the future, but also to reach more prospective leads. After the event, upload the recording to a new landing page, so you can keep driving traffic to your webinar.

You can expect people to keep registering and engaging with your webinar days after the event, especially if you advertise it again through email and social media. Send a follow-up email the day after your live event and offer the recording for free with contact information to learn more.

7. The survey email

If you plan to host more webinars in the future, it’s important to understand how your audience felt about your content and message. It’s recommended to build a quick, five-question survey to send out a few days after your event to learn more about new ways to engage with your audience.

To sweeten the deal, consider offering an incentive and making the survey interactive. A simple thank-you gift goes a long way to motivate people to take action, especially when they don’t need to leave the email to do so.

Bonus: successful webinar tips

Armed with a dynamic email marketing strategy, your nonprofit webinar is ready to go live. However, before you push the “publish” button, it’s important to verify you’re following best practices to get the most out of your webinar event. When debating how to host a successful webinar, consider these additional tips:

  • Choose the right topic: What does your audience care about? What do you feel comfortable talking about? The right topic will answer questions your audience has and inspire them into action.
  • Select a webinar tool: Consider how many people you estimate attending, ease of use, and cost when choosing a webinar tool. You want to go with one that you can handle while still meeting your objectives.
  • Pick a content format: Whether you’re doing a PowerPoint or a panel Q&A, you’ll need to create visually appealing graphics and prepare talking points ahead of time.
  • Plan it on the right day: While webinars on Thursdays at 11:00 a.m. perform the best, you’ll need to readjust slightly to accommodate different time zones.

Wrap up

Whether you’re promoting a fundraiser or discussing a cause, webinars are powerful tools for nonprofit organizations. To be successful, develop an email marketing campaign around every stage of the funnel to encourage your audience’s attendance.

When planning your next nonprofit webinar, consider the following takeaways:

  • Email is a great way to increase your ROI and keep your costs down
  • Include key event highlights in every email to promote your email
  • Ask your attendees for feedback, so you can improve future events

Ready to start marketing your webinar with email? Campaign Monitor has the tools you need to develop an impactful nonprofit campaign.

The post How to Host a Successful Nonprofit Webinar Using Email Marketing appeared first on Campaign Monitor.

How to Send Re-Invite Emails After an Event was Canceled

While COVID-19 has affected our society in a variety of ways, its impact on the events industry has been monumental.

Between stay-at-home orders, travel restrictions, and social distancing, thousands of scheduled conferences and gatherings have been canceled or postponed. Luckily, through the power of the internet, many of these meetings can be reimagined as virtual gatherings.

If you’re struggling to pivot your event plans due to COVID-19, you can adjust your efforts using re-invite emails. Read on to find out how.

Re-invite emails

In an attempt to slow the spread of COVID-19, countries and states have begun banning gatherings of all sizes, and federal guidelines have mandated that Americans avoid non-essential travel.

This has led to the cancelation of numerous meetings, from the SXSW festival in Austin, Texas, to Oktoberfest in Munich, Germany. Instead of abandoning events entirely, many meeting planners have opted to shift their focus to an online format.

In order to host a successful virtual event, it’s crucial to get the word out to the attendees you lost when you were forced to cancel your live event. This can be done through re-invite emails.

These are emails you’ll send out to your original list of invitees, alerting them to the change in meeting format. The message could be an edited version of the initial invite with amended information.

Example of amended re-invite

Source: Innovation Research Interchange

Or it could be an entirely new communication, presenting the event as a fresh, reinvented concept.

Example of re-invite refresh

Source: NCSM

Either way, you’ll want to be sure it’s clear that this isn’t a duplicate invitation for the canceled event. Recipients should see that this is, in fact, a separate invite welcoming them to a new meeting. You’ll also want to be clear that it’s a virtual meeting and won’t take place at a physical location.

Re-invite emails aren’t much different from the original invite email you sent out for the live event. You’ll announce basic details like date, time, and title/topic. You’ll still receive an RSVP, although it’ll likely now be in the form of registration. With everyone finding creative ways to do business during this global pandemic, attendees will understand your need for canceling the live meeting and will likely have no issue with your switching to a virtual meeting.

Shifting to virtual meetings

Virtual meetings aren’t a new concept, but the effects of COVID-19 have caused the use of online conferencing tools to skyrocket. Video conferencing software company Zoom has already seen more business this year than it received in all of 2019. Luckily, professionals are generally familiar with conducting business online, so adapting to a digital conference should be a fairly painless transition.

A virtual event is a great alternative to in-person meetings, especially in today’s social climate. By their very nature, virtual conventions avoid several concerns currently centered around the gathering of people. Groups can come together without the challenge of travel restrictions or concerns about spreading germs. Attendees can be socially responsible while still benefiting from the education and networking that comes with professional conferences.

In many ways, virtual meetings offer more benefits than live events. A successful virtual meeting can attract hundreds of registrants at a low cost. With no limits to venue capacity and fewer attendance restrictions, information is available to a wider audience than traditional live events. Also, because people must register to attend, you can generate a high number of sales leads.

Virtual conferences allow for wider attendance

Source: Twitter

There are a variety of online conference formats that could work for your event while driving attendee engagement. Whether you choose a virtual conference or a webinar, digital meetings are a welcome alternative when physical events are impossible. The important thing is how you re-invite attendees to these rescheduled events.

Email best practices for re-inviting attendees to virtual conferences

Similar to in-person events, virtual conferences are formatted around a live, intricate itinerary that includes keynote speakers and breakout sessions. Virtual conferences offer multi-session content and can provide tools to promote community engagement. While not as effective for capturing leads and networking as a live meeting, virtual conferences are real-time gatherings that allow attendees to observe, learn, and interact with others while the event is taking place.

Companies opting for an online conference should contact their guest list with a re-invite email that highlights the benefits and attractions of the conference. Here are email best practices for crafting a re-invite for virtual conferences.

1. Timing is key.

When rescheduling an event, you want to send a re-invite email early enough for guests to plan accordingly, but not so early that you risk losing visitors’ attention while waiting for the event date to arrive. Marketing efforts for virtual events should begin two to three weeks prior to the meeting.

2. Eye-catching subject lines

Subject lines are the key to convincing recipients to open your email. The subject should be enticing and offer clear expectations for attendees. Consider language that urges viewers to take action. A personalized subject line sounds more inviting. Reveal the value your event is providing. All of these tips can help lead to a higher email open rate.

3. Paint a clear picture.

Attendees want to know what benefits they’ll receive from attending your event. Re-invite email content should include tempting preview text. Event details and main attractions should be highlighted in brief paragraphs. Avoid overwhelming amounts of text with easy-to-digest content.

A well-written invite email

Source: Really Good Emails

4. Can’t-miss signup

A powerful CTA button will urge attendees to register right away. Make sure it’s prominent in the email, so it doesn’t get overlooked among the rest of the content. If people don’t click on that button, then it doesn’t matter how great your virtual conference will be—nobody will be in attendance.

Example of a prominent call to action button

Source: Really Good Emails

The combination of these elements will get the attention of your target audience, direct them to register for your event and make for a successful re-invite email.

Email best practices for re-inviting attendees to webinars

Unlike virtual conferences, webinars typically last anywhere from 45 to 80 minutes. These virtual meetings allow attendees worldwide to join in and listen as one or more speakers present the material. Attendees can be charged a fee to register, or login can be free. Typically, video conferencing tools are used to present live speakers or a pre-recorded video, and the session can be offered on demand after the meeting has concluded.

Webinars are attractive to potential attendees when they offer a deep insight into or a solution to a particular problem. Invitees want to hear from professionals in their field, and they want to know what information they can expect to learn on-screen. Keeping this in mind, re-invite emails promoting webinar events should include five key features.

1. Clear, meaningful subject line

The subject line is the first impression people will have of your event. Here, you should specify the topic of your webinar, as well as a preheader that gives a brief description of the content of the meeting. Well-written subject lines are eye-catching, but also clear and to the point.

2. Featured details in banner

The eye is drawn to a banner across an invite, so that’s where you’ll want to feature the key details about the event. Include date, time, and panelist names if applicable.

Featured details appear in banner

Source: Really Good Emails

3. Include an agenda

Attendees want to know what they can expect from your event. Whether it’s the subject matter, keynote speakers, or promised take-aways, people are more likely to register for an online event if they see a value in it for them. Include a detailed outline of the meeting’s agenda and specify what subtopics you’ll cover, what attendees can expect to learn, date/time/duration of the meeting, and links to guest speaker bios.

4. Clear CTA

Research shows that emails with a single CTA increased clicks 371%. You’ll want to make a CTA button attention-grabbing so that it’s obvious to attendees. Recipients’ inability to see a registration button shouldn’t be an excuse for poor attendance.

5. Share information

Sometimes someone isn’t able to attend the event, or they want to digest the information after the meeting. As an added benefit, provide slides or recordings of the conference after the conclusion of the meeting.

Features of an effective webinar invite

Source: Pinterest

By including these elements in your email communications, you’re more likely to have higher attendance and a more positive webinar experience.

Wrap up

In-person events are being canceled worldwide due to precautions surrounding COVID-19. Luckily, there are several ways to reschedule your event and carry on via digital media. You can reach your attendees and alert them to the revised plan for your meeting via re-invite emails. These messages:

  • Announce your new online format
  • Reach potential guests two to three weeks before the event date
  • Use a series of best practices to grab recipients’ attention and urge them to register for your virtual conference or webinar

This is an unprecedented time for groups trying to connect with each other. Video conferencing and webinar formats are a great way to circumvent the limitations brought on after COVID-19. Effective re-invite emails can lead to record attendance numbers, invaluable leads for your business, and a successful virtual meeting.

For more information about sending re-invite emails for your virtual events, contact our sales team today.

The post How to Send Re-Invite Emails After an Event was Canceled appeared first on Campaign Monitor.

8 Emails to Include In Your Webinar Sequence

Webinars are a popular way to connect with potential customers, especially right now. They make it easy to share news about your business, while adding a face to your brand.

Getting people to attend a webinar can be tough, though. Most people are only willing to commit to one live event a week, so you have to fight for that real estate by staying in front of them.

Review this guide to the six emails you need to include in your webinar sequence that not only boosts your registration rates, but improves your attendance rates as well.

What is a webinar and how does it grow a business?

A webinar—or a web-based seminar—is a live event where you share a presentation. This can be anything from a simple screen share to a complex PowerPoint with video. You can even include videos, audio files, and documents your audience might need.

Webinars are practical for sharing information both internally and with your customers. Common reasons businesses run webinars include:

  • Content marketing
  • Deep dive into a guide or published article
  • Customer service
  • Employee training
  • Product demonstration
  • Technical support

You can make a webinar as engaging as you like. For example, if you’re holding an employee training webinar, you might have more interaction than during a product demo webinar where many potential customers remain silent.

But why do you want to use webinars? How do they help businesses grow?

Webinars make it easy for you to connect with potential customers without investing in local events. A successful event has surprising results for your business, like:

Creating a webinar is just the first step in a marketing strategy that includes live events. Your next step is to generate hype and get people to register for your online event.

What are the benefits of a webinar email sequence?

There are a few different ways you can approach marketing your webinar. You can create a landing page on your website—and you should, if you want the best performance metrics—or you can spread the word on social media.

And, as email marketing is still the most effective marketing strategy, that includes marketing your webinar. Here’s how a webinar email series can impact your event:

  • Email signups: Over half of webinar registrations come from people who heard about your event through email, then decided to register.
  • Attendance rates: For most webinars, the attendance rate is between 40% and 50% of people who registered for the event ahead of time.
  • Webinar registrations: In general, webinars will receive 260 registrations, which means an email has the potential to boost those numbers by reaching more people.

By incorporating a webinar email series, you can potentially reach more people, increase your registrations, and improve your attendance rates.

Emails to include in your webinar sequence for maximum impact

To make the most of your investment in webinar technology, you want to boost attendance before the event, and increase conversions after the event. So let’s look at emails to send around each part of that funnel.

1. Prelaunch and introduction email

If you want to generate hype around your webinar, a prelaunch email is an effective solution. You can build a landing page with key highlights about your event and include an email signup form for “future information” about the webinar (more info on landing page strategy here).

You can also use a prelaunch email to introduce your webinar options as TIAA did in their webinar email sequence. They include a broad CTA with a bold “view all webinars” button, and they include links to specific webinars they think you’ll like.

A prelaunch email can help you gauge interest in your webinar.

Source: Really Good Emails

This is a good opportunity to get people excited about your event. Your goal with this email is just information.

2. Signup and registration email

Your registration email is one of the most important parts of a webinar email sequence. This is where you formally invite people to your event. If you’re hosting a free webinar, this email can be as simple as pointing people in the right direction.

The key thing to remember about your signup email is that it needs to highlight the value. Why do people want to spend 30 minutes—or more—of their day listening to you talk about your company? BigCommerce packs a ton of information in their webinar signup email.

Your webinar registration email should be packed with pertinent information.

Source: Really Good Emails

Be sure to include the four main components of an invitation: who, what, where, and when. Link to the webinar landing page so they can see more detailed information and sign up.

3. Webinar invitation reminder

Depending on when you sent the registration email and when your event is, you might send more than one reminder email. You can send one within a week or a few days of the event, then follow up with a reminder email the day before the webinar.

Reminder emails don’t just go to people who registered for the event. Take advantage of list segmentation by creating reminder invitations for people who haven’t signed up yet. This can be a chance to convert them as Mavenlink did in their webinar reminder email.

Send different webinar reminder emails to people who have and haven’t registered.

Source: Really Good Emails

As the date of your event nears, you’ll want to maximize those registration numbers. Add credibility to your emails by including bios about the presenters.

4. Webinar signup autoresponder

For registrants of the webinar, make sure you have an autoresponder or transactional email set up to let them know they’ve successfully registered. If you have them register using your ESP’s signup form, then this can be automatically triggered when a custom field is updated, like “Webinar registration = Yes.”

5. Webinar reminder email

This email should only go to registrants, and is only necessary if you’re using a webinar platform that doesn’t handle reminder emails. For example, GoToWebinar has an option to turn registrant reminders on or off, so you can choose whether you want the platform or your own ESP to send the email.

The webinar reminder email needs to reiterate the date, time, and instructions for access the webinar when it’s live.

6. Recording and follow-up email

Recording your webinar is an effective way to get it in front of more people. Remember that landing page you created for the webinar? Upload the recording of your webinar there to drive traffic after the event.

Over 25% of people register for a webinar after it’s over. There’s no reason not to capitalize on the content you already created. UserTesting provides its webinar recording for free, along with an option to download the presentation slides.

 Invite people to watch the recording of your webinar on a landing page.

Source: Daniel Waas

Another takeaway from UserTesting is that they encourage you to share their recording with colleagues. You can improve your webinar’s ROI by getting it in front of more people.

7. Post-webinar survey email

After your webinar, especially if you plan to host more of them, you may want to send a survey to your attendees. This survey can help you narrow down better ways to approach webinars for your audience, a critical skill for any digital marketer.

Not everyone is going to jump at the chance to take a survey, though. So you can include an incentive like Splash did with their survey. They offer a gift card to participants who complete the post-webinar survey, plus a CTA for the next event.

Use incentives to encourage attendees to fill out a post-webinar survey.

Source: Splash

Some webinar platforms make it simple for you to create a post-webinar survey. However, you can create one using other marketing tools, as well.

8. “Webinars you might like” email

The last email you want to send in your webinar email sequence is the recommendation email. This is where you let your attendees know about other webinars they might be interested in. It’s also a chance to create a schedule for your customers, like Peloton does with their webinar courses.

 Encourage attendees and subscribers to check out other webinars you host.

Source: Really Good Emails

If you routinely host webinars, you can make this email part of a bigger marketing campaign. Start with your post-webinar recommendations, then add those subscribers to your webinar rotation.

Simple tips for optimizing the emails you include in a webinar email sequence

Creating a webinar email series is one part of the marketing process. To boost those registration and attendance numbers, you’ll need to optimize your email campaigns.

Before you plan your webinar email sequence, review these simple tips you can easily incorporate for email optimization:

  • Email personalization: A personalized email can lead to a 20% increase in sales, plus yield transaction rates that are six times higher than non-personalized emails. Leverage your customer data to add elements of personalization.
  • List segmentation: Nearly 60% of all revenue comes from email campaigns that feature list segmentation, and it can potentially increase yours by 760%. Segmenting your lists can make your webinar email sequence more dynamic.
  • Marketing automation: Email automation can lead to higher open and click rates, plus potentially give your business conversion rates as high as 50%. An email marketing automation platform can simplify this strategy.

Email optimization is critical to your marketing success. You’ll have higher engagement rates, which means you’ll have higher registration and attendance rates for your webinar.

Wrap up

Whatever your reason for creating a webinar, you know that a webinar email sequence can make or break attendance records. Before you plan your next live event, consider these key takeaways about marketing your webinar:

  • Emails contribute to most webinar registration, so a solid sequence is critical.
  • Look for opportunities to send webinar reminders and follow-up emails.
  • Include relevant information and highlight the foundation of the event.

The more effort you put into your webinar email sequence, the better your registration and attendance rates will be.

Ready to employ email marketing automation for your webinar series? Campaign Monitor has the right tools for segmenting, personalizing, and automating your campaigns.

The post 8 Emails to Include In Your Webinar Sequence appeared first on Campaign Monitor.

Ghosts of Holidays Past: What to Watch out for This Year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today.

Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average until just a few days before Christmas. This Christmas year should email volumes increasing again, but early data is showing that email volumes rose faster and earlier this year with more retailers forgoing Thanksgiving promotions this year for earlier Black Friday deals.

In Christmases past, subscribers complained more, read less and marketers saw more emails delivered to the spam folder. But in 2018, it seemed that not only did subscribers tolerate more emails, but they also liked receiving them as open rates, or read rates, didn’t see a decline. Likewise, subscribers complained less, or marked email as spam less, than they have in prior years. In 2019, no doubt some marketers will see challenges, but if they are sending email promotions their subscribers want, 2019 should be another banner year for the email marketing channel.

But what if your future holiday season sees ghosts of its own? Many of you wrote in with your questions of how to deal with unexpected holiday horrors.

1. Don’t add to the holiday stress.
Avoid making major changes such as adding a new IP address. While it may seem logical to add an IP address now to avoid dreaded “too busy, try again later” messages, unless you’ve already “warmed” the IP addresses to have a positive reputation, it’s too late at this point add an IP address and experience positive results. Wait until after the new year.

2. Skip the Black Friday lines.
If you’re receiving the above mentioned “try again later” bounce error when trying to send to certain ISPs and mailbox providers, check your connection and throughput settings and changing them if needed. If you’re still seeing this error, consider aligning and sending time-sensitive campaigns at non-peak sending times.

3. If you’re making a list, check it twice.
Email marketers see their subscriber and customer lists increase after the holiday season. But bad data can come back to haunt you next year if you’re not validating addresses and cleaning up invalid records. Also, resist the urge to send to lists you haven’t mailed to in a while, such as bounce lists, suppression lists, or inactive lists as it almost always results in mail being delivered to spam or blocked.

Want to know more about to handle some of the most common holiday email nightmares? Check our recent webinar The Email Marketer’s Holiday Survival Checklist.

[New Webinar] The State of Email Marketing

You can feel the Autumn chill and smell the pumpkin spice in the air, which for marketers means one thing: it’s time to start thinking about our 2020 marketing plans. Don’t miss our upcoming webinar with Demand Metric on September 10th, 2019 as we review the results from our second annual State of Email Marketing Benchmark Study also launching on the same day.

We surveyed email marketers to discover how email marketing is performing for B2C, B2B, and non-profit organizations, what objectives and tactics are trending, and what challenges they face. We also explored what higher performing marketers are doing differently than their below-average peers, so you can learn from the best and identify the areas you should focus on going into the new year.

In the webinar, John Follett, Co-Founder of Demand Metric, and I will discuss the results of the report and the performance benchmarks for email marketing, and help marketers learn:

  • What objectives and tactics will make your email marketing more effective
  • Which email tactics are working (and which are not)
  • How to achieve a return on your email marketing investment

Registration page: The 2019 State of Email Marketing webinar

Date: September 10, 2019

Time: 12pm ET / 9am PT

Register today and learn how to position your organization for growth!

P.S. Can’t make it? Register anyway and you’ll receive the full report, slides, and the recording after the event.

5 Reasons Your Email Campaigns are Failing [New Webinar]

As an email marketer, there’s a lot on your plate you need to worry about before sending that email. You’ve made sure the date and time are correct and don’t conflict with other marketing activities. You’ve crafted a killer subject line, a preheader call-to-action that no one could refuse, and triple checked your copy, links, and design. Once everything is thoroughly reviewed, you hit send and hope your campaign performs as good as you suspect it will.

But your campaign flops. And it may be due to your sending reputation.

Join me on Tuesday, August 27th to learn more about these common reputation issues that are campaign killers. I’ll also review the findings from our latest Sender Score Benchmark report so you can see how you compare against your peers, why it’s important to add reputation to your pre-flight checklist, and some tips and tricks on how to fix some of the most common reputation issues.

5 Reasons Your Email Campaigns are Failing (& what you can do about it)
Tuesday, August 27
9 AM PT / 12 PM ET