Tag: Email Optimization

10 Great Reasons to Spend More on Your Email Program!

Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or “one of the most important” marketing channels: But there’s also a catch. In Direct Marketing Association (UK)’s latest Marketer Email Tracker report, 42 percent of respondents said their biggest challenge is […]

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